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Promote Ecommerce with Facebook? Yes, and It Can Work for You Too! 27 Aug 2013 | 06:00 pm
Social networks, primarily Facebook, have been the go-to for small businesses to attract new customers. In the digital age, social networks are the nuclear equivalent of the old word-of-mouth marketin...
Hero Products and a Simple Example of Relevancy 26 Aug 2013 | 06:00 pm
I often talk about the importance of relevancy through segmentation in email marketing. So how do you become more relevant to your audience? Let’s look at how a fashion retailer could increase its re...
Email Subject Lines – The Good, the Bad and the Quite Ridiculous 23 Aug 2013 | 06:00 pm
If you are looking for examples of how not to write your subject lines, you should take a look at your own email inbox right now. A cursory glance at mine shows: Newsletter: Issue 4 April Newsletter...
Gmail tabs – should you ask your contacts to move your email? 22 Aug 2013 | 06:00 pm
Have you sent out a scathing email to all of your contacts yet, blasting Gmail’s ever-changing ways? Have you driven yourself practically to madness by obsessing over the new tabbed interface in Googl...
Email Marketing: To Err Is Human 21 Aug 2013 | 06:00 pm
Listen, nobody likes making mistakes. But in email marketing, as in all walks of life, mistakes occasionally happen. They are an inevitable part of being human. If you never make mistakes, you probabl...
Linkedin Goes Back to School 20 Aug 2013 | 06:00 pm
Linkedin is a very grown-up social network. It’s a place where serious people conduct serious business. In its short history, it has changed the way professionals network, recruit (or are recruited) a...
Email Marketing: This Ain’t the Wild West 19 Aug 2013 | 06:00 pm
There are lots of rules in these here parts. iContact prides itself on its industry-leading deliverability. In order to maintain that reputation, we hold our customers accountable for many deliverabi...
Hotel Daze – The Lost Email Marketing Opportunity 16 Aug 2013 | 06:00 pm
As an email marketing evangelist, speaking at events, running workshops and visiting clients, I’m on the road a lot. As a result, I’ve probably seen the inside of more hotel rooms than most people see...
Email News: Google Responds to Gmail Privacy Concerns 15 Aug 2013 | 06:00 pm
In a move described as a “stunning admission” by the US pressure group Consumer Watchdog, Google lawyers have reportedly told a US court that users of their Gmail service have no “legitimate expectat...
Deliverability – Make Every Email Count 14 Aug 2013 | 06:00 pm
A recent report from Return Path suggests that global deliverability figures for opt-in email messages are in decline. The news that more than 20% of email marketing messages might not be reaching the...
