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Is Your Brand Creating Believable Content? 20 Aug 2013 | 09:15 pm
Online consumers aren’t dumb. They’re well-versed in the world of online communications and know a sales pitch when they read one. Today’s audiences don’t want to be bombarded with marketing messages,...
Schmoozing with the Moz – Inbound Marketing Tips & Tricks Revealed 9 Aug 2013 | 10:58 pm
Recently we sat down with Ruth Burr, Inbound Marketing Lead at Moz (formerly SEOmoz), and asked her a few questions about her take on the inbound marketing industry, as well as some basic inbound mark...
FREE Webinar Recording: 9 Steps to Getting Your Content Found Online 27 Jul 2013 | 09:55 pm
Nine in 10 organizations market with content, which means they are investing a lot of valuable time generating custom content for their audiences. With so much emphasis on content creation, why is it ...
Infographic: Pick ‘n’ Mix for a Sweet Content Strategy 18 Jul 2013 | 07:00 pm
This month’s featured infographic “Pick ‘n’ Mix for a Sweet Content Strategy”, produced by our friends at ContentPlus, highlights that variety really is the spice of life, especially when it comes to ...
How to Uncover Key Customer Questions 10 Jul 2013 | 10:34 pm
As professionals completely immersed in our industries day after day, it’s easy to forget that our customers may not have access to the same insights and information we do. This leaves us creating con...
Customer Stories: How Videomaker.com Improved Web Traffic by 3.5x in Four Months, Thanks to InboundWriter 25 Jun 2013 | 08:00 pm
The Challenge: In late 2012, Videomaker.com, a popular information and review website for video camera users, turned to InboundWriter for a boost in visibility. The site was already well-established ...
3 Tips to Make Your Content More Interesting 18 Jun 2013 | 09:20 pm
Today’s audiences are more empowered than ever to make decisions on what content they read online and more importantly, what they don’t. When it comes to branded content, consumers no longer respond t...
How to Incorporate Thought Leaders in Your Content Marketing Strategy 7 Jun 2013 | 11:44 pm
As content marketers, one of our top priorities is to create content that positions our businesses, brands, executives and sometimes ourselves, as thought leaders in our respective industries. No matt...
Infographic: Don’t Let Your Content Flatline 29 May 2013 | 07:00 pm
Did you know that a typical consumer only reads 20% of your online content? Or that the average human’s attention span is just 8 seconds? With stats like these it’s vital to keep your content concise,
How to Crowdsource Your Customer Base for Content Ideas 22 May 2013 | 12:16 am
Is your editorial calendar looking redundant or are you at a loss for your next blog post topic? Well the truth is, you’re not alone! In fact, half of all B2C and B2B content marketers report that dev...
