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Digital BrainFest Highlight: Experimenting with Video 26 Aug 2013 | 07:50 pm
In addition to pointing out that big data doesn’t necessarily mean trust-worthy or even useful data, Univision’s EVP of Corporate Research Elizabeth Ellers also shared with us some important insight o...
Continuous Improvement in Digital Media 21 Aug 2013 | 01:30 am
During my time working as an engineer at Toyota, I learned a great deal about kaizen, the Japanese term for continuous improvement and the all-encompassing mantra at Toyota, which surpassed GM as the ...
Digital Media Trends & Fast Facts 14 Aug 2013 | 08:01 pm
$180 million/year: estimated economic impact of “fake Web traffic” on advertisers, according to this report. That’s largely thanks to the 36% of all Web traffic that is non-human, according to comScor...
Digital Media Trends: Twitter, TV and What Comes Next 7 Aug 2013 | 06:31 pm
Twitter & TV: How much does Twitter traffic drive TV viewing? Nielsen has tried to answer that question with a new study that found not just “correlations between tweet and tune-in surges,” but a “sta...
Big Data & Pop Culture: Best Practices for Geek Chic 22 Jul 2013 | 11:04 pm
By now, it’s pretty clear that Big Data, business intelligence and advanced analytics have taken over sports: just look at the “Moneyball” phenomenon and other examples of massive number-crunching in ...
Is Customer Experience the New CRM? 10 Jul 2013 | 11:23 pm
Has the term CRM been replaced with the friendlier sounding “Customer Experience?” According to some of the experts who attended this year’s Digital BrainFest, the answer is yes. In this exclusive vi...
Salesforce-ExactTarget Merger Not Necessarily a CRM Game-Changer (But It Sure Is Interesting) 18 Jun 2013 | 12:32 am
The big news in CRM circles is Salesforce’s acquisition of ExactTarget. Industry insiders will discuss whether the merger is a true “game changer,” but we look at this as a reminder of how CRM fits in...
Choosing the Right Video Ad Server: DFP Premium vs. FreeWheel MRM 13 Jun 2013 | 01:22 am
In our work with a variety of publishers, we often assist with the evaluation and selection of advertising platforms. One of the most common challenges we are asked to assist with is choosing the righ...
Highlights from Digital BrainFest 2013: The Human Element 7 Jun 2013 | 12:36 am
As we explored a variety of technology-related topics at this year’s Digital BrainFest, we did take some time to step back and consider another important business issue – talent recruitment and the ne...
Highlights from Digital BrainFest: Business Intelligence and Big Data 31 May 2013 | 09:55 pm
An exciting new track at this year’s Digital BrainFest was Business Intelligence and Big Data. Customer intelligence and cloud-based computing were the two primary “lenses” we used to look into these ...
