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Informz day at the track (as a newbie) 27 Aug 2013 | 10:00 am
Last week, Informz employees took an afternoon to head down the road to the historic Saratoga Race Course here in Saratoga Springs, NY for the annual employee picnic. As a new-ish employee of Informz ...
Email marketing’s role in a blended fundraising strategy 22 Aug 2013 | 01:47 am
How can I use email marketing with my fundraising efforts? That’s a question we hear a lot. As a marketer, it’s often a difficult task pinpointing the right elements of your marketing efforts that dro...
Why a mobile event app? 19 Aug 2013 | 06:00 pm
Engaging attendees around an event is one of the biggest challenges when it comes to managing an event. You need to provide a great experience while onsite at the event to not just make it a memorable...
Cast a spell with color scheme 16 Aug 2013 | 06:00 pm
Color is the key! We all know that a first impression could be a last impression. As soon as your members open your email, the colors leave a lasting impression. The appearance of your email is the fi...
Why Associations Don’t Need to Panic over Gmail’s New Inbox 14 Aug 2013 | 07:02 pm
For the past couple of months, email marketers everywhere have been panicking about the changes Gmail has made to its inbox design at the end of May. Gmail’s “New Inbox,” which introduces a tabular fo...
ASAE Annual Meeting & Expo 2013 9 Aug 2013 | 10:36 pm
Last weekend we exhibited at our biggest conference of the year — the 2013 ASAE Annual Meeting and Expo in Atlanta! We had a great time reconnecting with our clients, partners, and other attendees at ...
Building the perfect tradeshow for attendees and vendors 1 Aug 2013 | 08:34 pm
A few years before I made the leap to Informz from the association management world, I had accepted the challenge of organizing and implementing all aspects of an inaugural trade show for a newly merg...
Rethinking Your Steps for Responsive Design 30 Jul 2013 | 06:00 pm
Responsive design has certainly become the buzz in email marketing, which means that you should rethink the way in which you are designing your email templates. It doesn’t necessarily mean adding more...
DMAI’s 2013 Annual Convention 26 Jul 2013 | 07:30 pm
Recently I had the opportunity to attend the DMAI 2013 Annual Convention in Orlando, FL. DMAI is the Destination Marketing Association International, a membership organization for destination marketin...
Thoughts from a CESSE Annual Meeting First Timer 24 Jul 2013 | 07:25 pm
Last week I had the opportunity to attend my first CESSE Annual Meeting in Providence, RI. After an incredible conference, I must say — I can’t wait for next year! If you are an engineering or scienti...
