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How Can you Improve your Insurance Marketing Strategy? 22 Aug 2013 | 11:32 pm
Insurance agencies are in a unique position when it comes to marketing – they must employ effective marketing strategies in order to acquire and keep clients. Having no tangible products to sell, they...
Social Media: Incorporating Social Media into your Agency Culture Change 15 Aug 2013 | 07:57 pm
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where emp...
As Customer Service Evolves, Your Insurance Marketing Strategy Must Too! 8 Aug 2013 | 09:45 pm
social network thumbs up As an insurance agent, you have seen customer service evolve over the years. When you first opened up your company, you may have used phone support, paper mail, and fax machi...
Why is this “Poor Quality Site” Ranking Above Me? Part One, Back to Basics 2 Aug 2013 | 09:00 pm
A couple of weeks ago, Moz.com posted a White Board Friday video that really got us thinking. The video explain what those of us in the inbound marketing industry hear all of the time: why is my websi...
Facebook Hashtagging 101 for Insurance Agencies! 26 Jul 2013 | 12:53 am
social network thumbs up You may use hashtags on your insurance agency’s Twitter, but what about on your Facebook page? Now you can! The social media platform rolled out this new function recently, a...
Penguin 2.0: Intensifying the Fight against Webspam 17 Jul 2013 | 10:36 pm
You’ve heard us mention Google’s algorithm updates before, right? Time to talk about them again! The biggest players over the past couple of years have been Panda and Penguin. On May 22, 2013 the newe...
AuthorRank: Anticipated Google+ Authorship Algorithm Update 9 Jul 2013 | 09:49 pm
Last month, we introduced the concept of Google+ Authorship and how/why you can put it into play for your agency. This month, we’ll outline an anticipated Google algorithm (ranking system) update that...
Insurance Marketing Tips: PRs that Get Traction 3 Jul 2013 | 08:23 pm
Since your goal is to not only write an interesting press release that captures the attention of news organizations across the country, but also capture the interest of readers, the key is to focus on...
Proofreading Your Content: How Mistakes Can Impact Your Insurance Agency’s Reputation! 26 Jun 2013 | 07:25 pm
As an insurance agency owner or agent, you are an expert in your industry. You have taken the time to study, educate, and train yourself to have a comprehensive understanding of your products and how ...
3 Social Media Personalities to Avoid 21 Jun 2013 | 07:17 pm
It takes time to get situated with your social media strategies as an independent insurance agency. There are so many ways you can showcase your individual culture and mission, it may seem tricky to p...
