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6 Best Uses of Twitter to Boost Your Business 26 Aug 2013 | 05:06 pm
So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, di...
Expert Tips for Using Google Analytics 23 Aug 2013 | 05:03 pm
Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could help you make lucrative changes to...
Score Business Deals on B2B Group-Buying Sites 23 Aug 2013 | 01:37 am
Consumer-focused daily deals sites have lost a lot of steam since the heady days of Groupon’s $6 billion buyout offer from Google. (While the company is finally rebounding from its slump, it’s not lik...
5 Powerful Business Lessons From 5 Powerful Women 22 Aug 2013 | 11:23 pm
Starting a small business can be a struggle for any entrepreneur, but women often face far more obstacles than men do. “Women seeking first-year financing to get their companies off the ground receiv...
How to Use Freebies to Get Customers 22 Aug 2013 | 05:25 pm
Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without a plan. Here are some ...
In the Trenches: Should We Have a Tipping Policy? 21 Aug 2013 | 11:52 pm
I can count on one hand the number of times a client has wanted to tip one of our concierges, yet it’s happened twice in the past week. We don’t have a formal tipping policy, and I’m wondering if I sh...
7 Ways to Get Better Results From the Emails You Send 21 Aug 2013 | 11:47 pm
It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, a nea...
Are You Still Reaching Your Gmail Customers? 21 Aug 2013 | 05:55 pm
Gmail recently reorganized not only your inbox, but also those of your customers. Everyone’s incoming emails are now sorted into as many as five different tabs, with Gmail making the default call on w...
5 More Tips for Avoiding Small-Business Legal Potholes 21 Aug 2013 | 01:36 am
When starting a small business, it’s much easier and cheaper to avoid legal potholes than it is to fall into one — and then have to spend time, effort, and money to try to undo the damage. So, before...
Grab More Online Business With Landing Page Videos 20 Aug 2013 | 11:48 pm
When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos to your landing ...
