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HSMAI President Bob Gilbert Offers his Two Cents on Hospitality Report Findings 20 Jul 2012 | 12:00 am

For more than a decade, hospitality websites have been evolving in their effectiveness and sophistication.  The evolution has gone from electronic brochures to extensive portals linking booking channe...

On the Move: Surveying your Mobile User 11 Jul 2012 | 05:00 pm

Increasingly, people are using mobile platforms for online activities – like shopping, reading, playing games and communicating on social networks. But when people use mobile devices, they exhibit cha...

iPerceptions is Hiring! 7 Jul 2012 | 01:03 am

Interested by big data? Predictive analytics? Qualitative research? If so, you may be interested in a career at iPerceptions! Currently, we are hiring for the following permanent full-time positions:...

iPerceptions Welcomes Audry Larocque as its New Chief Executive Officer 24 May 2012 | 10:00 am

iPerceptions is excited to welcome Audrey Larocque as its new Chief Executive Officer. Audry Larocque is a serial entrepreneur and executive who has helped create several successful companies in the ...

Gather Visitor-Initiated Feedback with iPerceptions’ Comment Cards 18 May 2012 | 06:30 am

Introduction How you listen matters. And while active solicitation for feedback is the best way to gain a representative sample of online visitor satisfaction and experience in order to evaluate webs...

Forrester’s Customer Experience Forum 2012 12 May 2012 | 03:00 am

For decades, companies have been paying lip service to the idea of delighting customers, while disappointing them in every channel. That tactic won’t cut it anymore. Why not? We’ve entered a new era t...

Board with Digital Analytics? 3 May 2012 | 05:47 am

That’s right – Board. As in it’s almost time to nominate new Board Members for the Digital Analytics Association (DAA). The DAA is seeking committed, qualified and motivated individuals to run for el...

Building Brand One Customer at a Time 27 Apr 2012 | 05:00 am

Brands within the hospitality industry are constantly evolving as they respond to consumer needs, market conditions and changes in the competitive landscape.  In response to years of a struggling econ...

iPerceptions will be at Ataway Exchange 19 Apr 2012 | 05:00 am

The Ataway Exchange was born in 2011 by a cross section of travel industry marketing executives and thought leaders in the technology sector who have come together to create a new brand to provide ind...

Don’t Miss us at eMetrics Toronto! 30 Mar 2012 | 05:00 am

From April 23-26, online marketers and web developers will converge in Toronto for the eMetrics Marketing Optimization Summit. This is a wonderful event for anyone in online sales, marketing, or commu...

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