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7 Tips for Successful Social Videos (and Online Apologies) 25 Jun 2013 | 08:42 pm
Journalist Lucy Morgan with video camera and phone, circa 1985 The last week saw some major steps in video’s maturity as a social medium. We all know that YouTube is the second biggest search engine ...
Finding True Clout 21 Jun 2013 | 10:24 pm
Earlier this month I had the pleasure of speaking at PRSA’s Counselors Academy event in Austin. Besides having a great time with other industry folks (including a sunset cruise on the last night to se...
Some Social Media Math 17 Jun 2013 | 08:50 pm
I’m getting ready for our next New Economy Boot Camp event tomorrow evening, so over on the NEBC blog, I do a little social media math in the second part of a two-part series on search and social. It’...
Fresh Ground Takes Home the Gold 11 Jun 2013 | 07:09 pm
The Fresh Ground team was in especially high spirits yesterday after winning three awards from the Publicity Club, including a Gold Bell Ringer Award for our work with ProfitBricks. I am most proud, h...
Rise of Photography, Decline of the Staff Photographer and the Role for PR 3 Jun 2013 | 05:16 pm
It’s an odd thing when the world finally embraces what you do as a necessary skill, then lays you off. That’s essentially what happened to about 20 photographers who, until this week, worked as photoj...
5 Tips for Before You Put Out “News” 24 May 2013 | 05:57 pm
Despite repeated attempts to kill it, or change it, the “Press Release” remains alive and well. In a way it remains shorthand for “we have news.” For many companies it’s almost like a security blanket...
Paid content: Are you selling sponsorships or your soul? 11 May 2013 | 02:08 am
What Buzzfeed does is fascinating. I’m not just talking about the lists that seem to capture viral attention, but they way the site blends editorial content (PR people often call it “earned media”) wi...
Thankfulness 22 Apr 2013 | 09:45 pm
I cannot even begin to describe how last week affected our team and everyone here in Boston. While we at Fresh Ground were fortunate not to have been physically hurt by the act of terrorism, nobody es...
People, Technology and Tragedy 18 Apr 2013 | 06:44 pm
I walked by where the first bomb went off a minute before it did. When we saw and heard the explosion my friend and I were on the same block and the same side of the street, about a hundred yards away...
The Rise of the Integrated Agency? 15 Apr 2013 | 03:48 pm
Change is all around us. If you thought the rise of social media was tumultuous for communicators and management teams, just wait a little bit. The walls are falling all around us. “Fire and brimstone...
