Jillianney - jillianney.com

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Social Media Week Glasgow: The Education Track 30 Jul 2012 | 08:57 pm

As you may know I’m a returning advisory board member to Social Media Week Glasgow.  This year’s global theme for Social Media Week is ‘Empowering Change through Collaboration’, which I love – thanks ...

Social Media Metrics: The Real Value of Facebook ‘Likes’ 17 Jul 2012 | 06:10 pm

Last week the BBC’s Rory Cellan-Jones reported on a ‘virtual bagel’ experiment he conducted with Facebook.  The research was simple, set up a ‘virtual bagel’ company page and drive Facebook Likes with...

Social Media Research: Content Generation Process 5 Jun 2012 | 09:45 pm

I would like to welcome Anandan as my second guest blogger.  I ‘met’ Anandan on Twitter last year and we have been sharing out PhD stories since.  Anandan has kindly shared his doctoral research story...

Social Media Week Returns to Glasgow 1 Jun 2012 | 02:22 am

It’s been a little while since it was announced that Social Media Week would be returning to Glasgow this September (24th – 28th) – well done to Daniela and Tim at Twintangibles!  This week, the Glasg...

Millennials: The Contemporary Consumer 23 May 2012 | 05:11 am

I recently took a 3.5 hour guest lecture about millennials and their consumption behaviours at The University of Strathclyde.  A mammoth lecture and a worry that the students will fall asleep half way...

Why People Post their Innermost Thoughts on Social Media 16 May 2012 | 08:16 pm

Understanding why people participate and share via social media has been a hot topic in academic circles for a while.  There is quite a large literature stream dedicated to the subject – later in the ...

Brand Innovation Through Social Networks 15 May 2012 | 08:54 pm

I would like to introduce a new initiative on my blog, to showcase other social media researchers, their interests and their work.  Did you know that only 25% of academic work is reported in newspaper...

Is Social Media Really that Engaging? 9 May 2012 | 10:29 pm

I was having a coffee and chat with David and the team at O Street a couple of weeks ago.  The creative studio is located on Bank Street, Glasgow.  I’m going to be using the space for a KILTR research...

Hello Social Media… I’ve Missed You! 14 Apr 2012 | 04:17 am

My blog says the last time I posted was the 17th of February… that’s nearly two months ago! Way too long!  I’ve been using this time wisely and been really busy beavering away on many social media pro...

Building Ethical Businesses in a Digital World 18 Feb 2012 | 06:01 am

It’s no secret that one of the things I love about social media is consumer voice.  Controversial? Maybe.  However it was consumer voice that got me into social so early on.  All the hype over social ...

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