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Four Facebook Metrics Most ROI Calculators Are Missing 27 Aug 2013 | 04:30 pm
Most Social Media ROI calculators include factors for investments and gains, but not many include factors for loss. This means that any “collateral damage” of your campaign might often be overlooked....
Facebook Tweaks Newsfeed to Feature More High Quality Content 25 Aug 2013 | 07:00 pm
Facebook recently updated it’s Newsfeed algorithm to feature organic content (not paid) that’s more relevant to each user. Some of the criteria for selecting posts to display include: Content that i...
HOW TO: Embed any Facebook Page Post Into Your Website or Blog 22 Aug 2013 | 05:01 pm
Embedded posts ARE HERE! And they will be huge for driving traffic to your Facebook page – particularly if you have a blog. Facebook Page embedded posts will display any videos or photos attached to ...
Win a Copy of Facebook Marketing for Dummies by Answering Two Simple Questions 21 Aug 2013 | 02:15 am
I’ll be the first to say that I’m not getting the most out of LinkedIn for what my goals are. My profile is essentially a resume, and any posts that show up in my feed are there because they’re automa...
19 Do’s and Don’ts of Facebook Marketing 19 Aug 2013 | 06:53 pm
Want some solid advice on how to use a Facebook Page? Then you’ve come to the right post (written by my good friend, Scott Ayres of PostPlanner). He’s come up with 19 do’s and don’ts for Facebook Pag...
5 Nonprofits Using Instagram Video to Promote Campaigns 14 Aug 2013 | 07:35 pm
Following is a post by my good friend Casey Golden, CEO of SmallAct. Since Instagram launched its new video service last week, users have shared 5 million videos on the network. Lots of nonprofits a...
Four Human Factors That Increase Email Open Rates 13 Aug 2013 | 06:04 pm
Getting subscribers to open your emails seems next to impossible. Most people get way too many emails, and they’ve learned to filter out messages – either by ignoring them or by using filters like in ...
12 Ways To Make Your Multichannel Campaign Stand Out 8 Aug 2013 | 11:24 pm
Following is a post by my lovely friend Farra Trompeter, Vice President at Big Duck who is doing a free webinar called “12 Steps to Make Your Year-End Fundraising Campaign Stand Out” on Wednesday, Aug...
Reports of Edgerank’s Death Have Been Greatly Exaggerated 7 Aug 2013 | 08:33 pm
There’s a lot of hoo-ha about Edgerank (Facebook’s newsfeed algorithm) being retired. One “expert” claiming that “this old system, based on affinity, weight and decay, no longer applies”. This is abs...
The Power of Inspiration [Infographic] 7 Aug 2013 | 05:11 pm
Inspiration is the “human resource” that doesn’t get talked about enough. It’s priceless and yet free, timeless and yet instant. Inspiration speaks to the limitless power of hope, and the limitless po...
