Josefkatz - josefkatz.com - Marketing Maestro

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Stop with the Marketing Buzz Words 16 Oct 2010 | 08:01 am

Sales people – stop with the marketing buzz words they are just a clear sign you don’t understand marketing. I have posted about sales calls a few times.  However the other day I was on a call and th...

Let Your Customers Do The Talking 25 Aug 2010 | 01:35 am

I am a big fan of word of mouth marketing.  I always gather (or give when requested) referrals from friends and family when I need a service or a product.  So it occurred to me why not let our custome...

Work Out Your Gym Marketing 8 Apr 2010 | 05:30 am

My wife has been trying to get me to join her gym for a while now.  Finally I said I would try it out if they had a day or week pass.  You know, get a taste of the place, the classes, equipment etc.  ...

Does Social Media Marketing Pay? 18 Jan 2010 | 05:10 am

Is it possible to measure the ROI of social media marketing activities? The answer is ‘Yes’, ‘No’ and ‘Why’.  Watch this video to get a better understanding of how using social media marketing can gr...

Holiday Cards Are For Average People 5 Jan 2010 | 10:30 am

How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many...

Marketing Tip for Social Media Marketing and SEO 4 Jan 2010 | 03:10 am

I noticed that many first time marketers and people starting out in social media marketing often don’t understand effective linking.  One benefit of being involved in social media is the ability to bu...

Leverage Social Media Marketing 1 Jan 2010 | 07:54 am

Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business.  Helping people market their business is my “gi...

Marketing Blues at MocaBlue 18 Dec 2009 | 04:19 am

As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing.  In my opinio...

What Can You Sell With Direct Marketing? 4 Dec 2009 | 08:03 am

Years ago on a job interview I was asked a questions about direct response marketing.  The question was What Can You Sell With Direct Marketing?  Being the “expert” in direct response marketing…I answ...

Cyber Monday Marketing Tip 30 Nov 2009 | 06:37 am

In my last post Black Friday Marketing Tip I realized I didn’t address retailers who don’t have stores in malls or shopping centers.  If you run a store which is not near a major retailer who is spend...

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