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Making Online Interactions All About The Client 21 Jun 2013 | 11:37 pm
Are your interactions with clients online as satisfying for you and them as they are in a face to face sit down meeting? The sad truth is that, while many caring attorneys do whatever they can to mak...
Get Others Invested in Your Marketing Output 21 Jun 2013 | 11:34 pm
Legal marketers no longer have control over how a recipient of a message is going to interact with that message. Time was that you could purchase television ad space for a given program or channel an...
Be Distrustful of Social Media Absolutes 21 Jun 2013 | 12:22 am
Every law firm is going to have to find the marketing approach that works for them, and perhaps nowhere is this more evident than on social media. A corporate bankruptcy law firm probably doesn’t hav...
Social Media Can Showcase The People Behind Your Firm 21 Jun 2013 | 12:20 am
How are you doing on the social media front? Are you acquiring followers, or have your numbers grown stagnant? Are those followers you do have actually engaged with your law firm or are they just th...
Is SEO By Any Other Name Still SEO? 20 Jun 2013 | 12:11 am
A new article takes a somewhat negative view of SEO, instead explaining that much of an entity’s marketing budget should be allotted toward what could be considered the digital form of networking. Ho...
The Internet Changes The Nature of Legal Correspondence 20 Jun 2013 | 12:09 am
A recent incident which played out in West Orange Township, New Jersey highlights the ever-changing world that attorneys must learn to operate in. When traditional methods of conducting business are ...
Market Your Law Firm Like a Small Business 20 Jun 2013 | 12:07 am
Legal marketing isn’t that dissimilar from trying to put a small business out in front of customers. At the end of the day, you’re still trying to get people interested in what you have to offer. Yo...
When Social Media Goes Wrong…Make Things Right 18 Jun 2013 | 11:58 pm
A new report compiles some of the frequently made mistakes on social media in the hope of getting direct marketers to stop falling into those traps. The common nature of these mishaps, though, means ...
Committee Says Legal Advertising Rules Affect Social Media 18 Jun 2013 | 11:54 pm
If your law firm has established a beachhead on social media, then you absolutely must make yourself aware of a ruling that has wide-reaching ramifications for your social marketing efforts, especiall...
Press Release Guidelines Grow Stricter 18 Jun 2013 | 11:50 pm
Your law firm can dramatically benefit from a series of press releases geared toward your practice area and operative keywords, but when you embark on such a PR effort, you must use caution. Prompted...
