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Third Party vs. Overture Pay Per Click Tool 20 Jul 2013 | 05:00 am

If you have to look through only one pay per click report, say for Overture, you may be perfectly satisfied with the Overture pay per click tool as your mainstay. However, if your pay per click bid ma...

Pay-Per-Sale Marketing Partnerships. 31 Dec 2012 | 05:00 am

Affiliate or associate programs are pay-per-sale marketing programs based on the concept of revenue sharing. Companies selling products or services online give “affiliates” a cut of their profits (a s...

Web Marketing, PPC and Ad Copy 20 Dec 2012 | 05:00 am

Web marketing experts that don't tell you to write effective ad copy are bona fide quacks. Don't trust any so-called sure-fire Internet marketing strategy that tells you to forget ad copy and focus on...

Preçomania 17 Nov 2012 | 05:00 am

Brush up on your Portuguese. In addition to the Pricegrabber com UK pay per click shopping engine, Pricegrabber also offers the Brazil shopping site, Preçomania. With a Portuguese-English dictionary, ...

Negative Keywords Aren't Negative 8 Nov 2012 | 05:00 am

If you're in the business of selling Valentine candy, for example, you don't want people searching for Valentine jewelry, and vice versa, on the pay per click search engines. Or free valentine cards, ...

Let Customers Help You Win the Bizrate Pay Per Click Game 31 Oct 2012 | 04:00 am

While Net merchants say the cost per customer is higher with Bizrate than with Overture, this shouldn't automatically eliminate Bizrate from your per click search engine campaign. Bizrate's cost per c...

Bizrate PPC 30 Oct 2012 | 04:00 am

Bizrate.com's unique customer review service sets Bizrate apart from other pay per click search engines. Similar to Amazon.com and Epinions.com, Bizrate allows customers to rate each listing. At the p...

Avoiding Overture PPC Fraud 29 Oct 2012 | 04:00 am

Have you run up $500-$1000 worth of pay per click ads but your phone has cobewebs on it? By now you may think that taking Mr. Addis Abbaba of Nigeria up on his offer to cut you in on his Nigerian bank...

Fixed Versus Auto Bids 28 Oct 2012 | 05:00 am

Overture offers two types of bids for pay per click ads. Understanding them both makes a vital difference in your Overture PPC campaigns. 1) Auto Bid – You can set the Max Bid you want to pay per cli...

Built-In PPC Tools: Your best Bet for Your Best Keywords 27 Oct 2012 | 05:00 am

The more specific you get with your keywords in your Overture Pay Per Click campaign, the less competition you will have for your pay per click spots, even if your keywords aren't in the top Overture ...

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