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End of Silos: Leaf Ties SMB Processing, Marketing and Back Office Ops 26 Aug 2013 | 08:22 pm
We’ve always had “marketing” as a unique silo for SMBs. Now, a number of companies are looking at a bigger, more integrated picture that includes marketing and operations. Maybe its Quikbook meet Amex...
Newest Adds for Leading in Local: SMB Digital Marketing Austin 21 Aug 2013 | 03:56 am
Our Leading in Local: SMB Digital Marketing event in Austin Sept. 11-13 keeps building and building. We’re expecting hundreds of real and honorary Texans, and overall, an inspiring event that should h...
Groupon’s Sean Smyth on The New ‘Partner Network’ 20 Aug 2013 | 04:17 am
Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to hi...
Tobaccowala at ShopLocal Retail Forum: ‘The Role of Marketing’ 16 Aug 2013 | 06:21 am
The new digital environment is bringing about a “renaissance” for marketing, which can be defined as “meeting customer requirements,” notes Digitas and Razorfish Chairman Rishad Tobaccowala, who was i...
Gannett Digital Marketing Solutions Rebrands as G/O Digital 14 Aug 2013 | 06:10 am
Gannett Digital Marketing, the umbrella division of Gannett that includes ShopLocal, BlinQ, PointRoll, DealChicken, Key Ring and Clipper Magazine, relaunched today as G/O Digital. The new unit – which...
My NetNewsCheck Article: Moving Beyond Ads– The Rewards Of Loyalty 26 Jul 2013 | 12:55 am
The major relationship that most local marketers have with media is via their advertising buys. Advertising remains critical to the marketing equation, from national network buys for car makers to cir...
Getting Ready for SMB Digital Marketing, Austin Sept. 11-13 25 Jul 2013 | 02:13 am
The Leading in Local: SMB Digital Marketing event in Austin Sept. 11-13 is now mostly completed — and it is looking really, really good. Many of the industry’s top executives have committed to partic...
Rethinking Coupon Engagement: DataSphere Launches LocalSaver 24 Jul 2013 | 03:19 am
Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV ...
Apple Joins the Local Wars: Coupons and Classifieds Next? 22 Jul 2013 | 05:11 am
Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestio...
Local Onliner Bookshelf: The LMA’s ‘Innovation Mission 2013′ 19 Jul 2013 | 11:48 pm
Sometimes there is no substitute for dropping in on industry leaders to exchange ideas and specifically, to find out how their efforts relate to yours. That’s what our friends at The Local Media Asso...
