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3 Tips for Quality, Consistent, Client Content 13 Aug 2013 | 06:24 pm
With the rise of content marketing, marketing professionals are increasingly counted on as copywriters. This brings with it a responsibility to deliver technically sound copy, consistent in voice and ...
5 Lessons for New Account Managers 16 Jul 2013 | 04:17 am
The Hitchhiker’s Guide to the Galaxy is a science fiction classic about one Englishman’s madcap journey across the universe. He’s armed only with a bath towel and the Hitchhiker’s Guide—a compendium o...
How Content Marketing Is Evolving the PR Agency 12 Jul 2013 | 05:37 pm
Below is a guest post from Holly Regan (@SoftwareAdvice), managing editor at Software Advice, a company that helps connect buyers with the right software.. Due to the growing prominence of online pub...
How Agencies Can Engage Millennials on Their Turf 3 Jul 2013 | 01:57 am
This is a guest post from Rick West, the CEO of Field Agent, a mobile research company that crowdsources a pool of more than 240,000 agents to perform audits and collect market intelligence. Connect w...
3 Ways to Treat Agency Job Candidates Like Leads for More Effective Recruiting 21 Jun 2013 | 12:05 am
Finding top talent is no easy feat. Yet, success can be amplified by applying your marketing mindset to the human resource acquisition strategy. We recommend treating job candidates in a similar fashi...
Building Your Team: Critical Traits for Agency Professionals 18 Jun 2013 | 10:55 pm
One of the hardest aspects of running an agency is finding and retaining top talent. This is especially true in today’s evolving marketing landscape. Not only do professionals need solid business and...
Forecasting: How to Manage Account Staffing and Workload 12 Jun 2013 | 01:00 am
“Agencies are bound by the limitations of human resources.” — The Marketing Agency Blueprint Growth for growth’s sake is not a sound business practice. Instead, it’s better to take a calculated and c...
Baer, Rose and Roetzer Team Up for Content Marketing World Agency Workshop 31 May 2013 | 01:01 am
A 2013 Content Marketing Institute study found that B2B marketers spend 33% of their marketing budgets on content with 54% planning on increasing that spending next year. Forty-four percent of respond...
Culture Drives Success: Is Your Agency Delivering Happiness? 15 May 2013 | 11:39 pm
We recently had the chance to hear Jon Wolske (@zapposinsights), culture evangelist for Zappos Insights, discuss company culture at a PRSA Cleveland event. Zappos has been on Fortune’s 100 best place...
Discipline: It Belongs in Your Agency 30 Apr 2013 | 01:25 am
This is a guest post from Josh Wood (@ruckusmarketing), founder and CEO of Ruckus. Josh has been involved in the marketing, advertising and digital technology field for more than a decade. Through Ruc...
