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Writing Effective Marketing Copy 20 Jul 2013 | 10:48 pm

Writing effective marketing copy is essential to the success of your marketing campaign. Writing effective marketing copy is different then writing to.... The post Writing Effective Marketing Copy ap...

Website Credibility, Building Trust Online – Checklist Included 13 May 2013 | 05:19 am

Website credibility is key to building trust for your online business. I discuss 20 factors that help build website credibility. Checklist also included. The post Website Credibility, Building Trust ...

How To Design A Coupon For A Sales Promotion 4 May 2013 | 09:58 pm

This article focuses on how to design a coupon, as part of your sales promotion. You will learn coupon design as well as elements to go into your coupon. The post How To Design A Coupon For A Sales P...

Goals of Communication – Part 3 of 3 13 Apr 2013 | 11:16 am

Goals of communication part 3 of 3, blog series on communication. In this final blog post I discuss two goals of communication: shard and ambiguous meaning. The post Goals of Communication – Part 3 o...

Who Needs An Advertising Agency? 24 Mar 2013 | 08:03 pm

While traveling on business, I struck up a conversation with a colleague of mine about today’s business climate and the overall health of his industry. After a brief discussion I asked, “Who handles y...

Online Retail Marketing Tips 15 Mar 2013 | 08:46 am

Online marketing retail tips for online merchants. Practical marketing tips to help promote your online business and help drive traffic to your online store. The post Online Retail Marketing Tips app...

Communication Model in Marketing – Part 2 of 3 6 Mar 2013 | 10:29 am

Communication model in marketing discusses the flow of communication from sender to receiver. Several communication models demonstrate communication flow. The post Communication Model in Marketing – ...

What is Communication? Marketing Communications Series Part 1 of 3 18 Feb 2013 | 08:19 am

What is communication? Definition of what communication is, how your target audience interprets meaning in your marketing communication message. Part 1 of 3. The post What is Communication? Marketing...

Direct Response Marketing Tips – Offline and Online Strategies 19 Jan 2013 | 02:42 am

Competition online and offline is fierce for the direct marketer. These Direct Response Marketing Tips will help you pave a path toward direct marketing success. The post Direct Response Marketing Ti...

Marketing Brochure Planning Process – Brochure Improving Tips 12 Jan 2013 | 03:50 am

Your marketing brochure is an important part of your marketing collateral. This article will help you learn the marketing brochure planning process. The post Marketing Brochure Planning Process – Bro...

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