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Landing Page Optimization: 6 common traits of a template that works 26 Aug 2013 | 12:01 pm
Tweet What are some common characteristics successful people share in common? Is it having a natural curiosity fused with a creative wild spark? Or perhaps, it’s the end result of dialing into just...
Online Testing: Microsite A/B split test increases lead rate 155% 22 Aug 2013 | 12:01 pm
Tweet Plenty of marketers use microsites to communicate the value of specific products or services to potential customers. But, is it possible to say too much on a microsite? Answering this content...
Transparent Marketing: 3 tips to help build your online credibility 19 Aug 2013 | 12:01 pm
Tweet Building credibility can be tough, both in your professional life and in your marketing. At times, it can even feel a little like pushing a boulder uphill. It takes a lot of work to move a ver...
Marketing Analytics: 4 tips to boost confidence in your analytics reporting 15 Aug 2013 | 12:01 pm
Tweet Have you worked on a project where the data reporting was less than ideal? An odd conversion rate here, or something fishy about the funnel setup there. The momentum builds and before you know...
Email Marketing: Subject line test increases open rate by 10% 12 Aug 2013 | 12:01 pm
Tweet Every year, MarketingExperiments’ sister brand MarketingSherpa holds its annual MarketingSherpa Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expe...
Web Tracking and Online Testing: Come to the dark side, we have cookies! 8 Aug 2013 | 12:01 pm
Tweet The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who ...
Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign 5 Aug 2013 | 12:01 pm
Tweet When I was a teenager, I once had to help my father build a large concrete slab in front of our home. For me, it was nerve-wracking as I spent hours bearing the brunt of Florida’s merciless su...
Metrics and Analytics: 4 questions every marketer should ask their data analysts 1 Aug 2013 | 12:01 pm
Tweet As a manager for the MECLABS data sciences division, I often work with marketers who understand the value of metrics, but they have a limited background in statistics. And, from a data analyst...
Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics 29 Jul 2013 | 12:01 pm
Tweet At MECLABS, we begin the test planning process by looking at the available metrics. I’ve seen our discussion about metrics sometimes become more of a discussion about the definition of certain ...
Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results? 25 Jul 2013 | 12:01 pm
Tweet The purpose of scientific research is to get as close as possible to the “truth” using limited resources available. But, how close to truth do we actually get with our hypothesis and the data ...
