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A/B Testing: 1 word will unclog your conversion testing 27 Aug 2013 | 01:01 pm
In this MarketingSherpa Blog post, learn about the most essential word in a research question, "which." This word, as explained in the newly released MECLABS Online Testing Course, will allow you to c...
Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa 23 Aug 2013 | 01:01 pm
Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, Justin Bridegan, Senior Marketing Manager, MECLABS, learned a couple of things he tho...
Content Marketing How-to: Social media tips and tactics from B2B Summit panel 20 Aug 2013 | 01:01 pm
At B2B Summit 2012, Daniel Burstein, Director of Editorial Content, MECLABS, sat down with a panel of marketing experts: Eddie Smith, Chief Revenue Officer, Topsy Labs; Nichole Kelly, President, SME D...
Marketing Careers: Why marketers and media professionals must never lose their wild spark 16 Aug 2013 | 01:01 pm
If you’re working with a team of creatives, either at an agency or on the client side, here are a few suggestions I propose to challenge you to help keep your team’s creative spark alive and well.
B2B Marketing: How Cisco transformed its marketing strategy to better serve customers [Video] 13 Aug 2013 | 01:01 pm
In this MarketingSherpa Blog post, watch a short clip from Karyn Scott's presentation at B2B Summit 2012. As director of enterprise marketing at Cisco Systems, Inc., Karyn explained how she and her te...
Marketing Concepts: 3 telltale signs your homepage is not customer-focused 9 Aug 2013 | 01:01 pm
A homepage design might make perfect sense to company executives, but what about the customer? Read on for three signs your homepage design is company-focused rather than customer-focused, and example...
Social Media Marketing: How to use Facebook for customer engagement [Video] 6 Aug 2013 | 01:01 pm
At MarketingSherpa Email Summit 2013, Jay Baer, President, Convince and Convert, presented, “More Alike than Different: Why Email is Madonna, and Facebook is Lady Gaga,” in which he explained the rela...
Marketing Careers: 3 steps for using testing principles to improve office productivity 2 Aug 2013 | 01:01 pm
At MECLABS, we talk a lot about the testing process. However, the testing process isn’t just a way to improve website performance. The general principles are transferable to so much more. Read on to l...
Social Media Marketing: Insights from Email Summit keynote Jay Baer 30 Jul 2013 | 01:01 pm
In this MarketingSherpa Blog post, we take a look back at Email Summit 2013 with Jay Baer's presentation, "More Alike than Different: Why Email is Madonna, and Facebook is Lady Gaga." Watch this video...
Online Marketing: 3 website optimization insights I learned from baking 26 Jul 2013 | 01:01 pm
Optimization ideas don't always have to come out of meetings and collaboration. Sometimes, these insights can be derived from hobbies, and in this case, baking. Read on to learn three website optimiza...
