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Relevance Marketing: The New Era of Advertising 23 Aug 2013 | 11:48 pm
Advertising is an amazingly creative and agile industry that has supported businesses and produced cultural memes across the globe for decades. Where would we be without the Old Spice Guy telling us a...
3 Steps to Creating Your Own Shark Week 16 Aug 2013 | 01:56 am
Sharks are awesome. They’ve been around for 450 million years; residing at the top of the food chain in the environment that covers the majority of the earth’s surface. This past week sharks went a st...
‘Tis the Season to be Social: Top 5 Social Integrations for your Holiday Campaigns 15 Aug 2013 | 10:42 pm
How is your holiday campaign going to stand out from the crowd this year? In the new Winter Look Book, we reveal our top five favorite new social media integrations for the holidays. From the Social C...
Learn from the Best: Experts Answer Your Top Five Social Questions 14 Aug 2013 | 11:25 pm
During South by Southwest Interactive, we gathered a team of brand strategists and media experts to answer the top five most pressing social questions of our industry. Ever wondered what the factors a...
Twitter and TV Tune-in: How To Boost Your Ratings By 29% 13 Aug 2013 | 09:06 pm
As social media continues to evolve the TV-viewing experience, our understanding of its influence is now more clear than ever before. Last week, Nielsen reported a causal link between TV viewership an...
GetGlue’d to Social TV with Mass Relevance 12 Aug 2013 | 10:45 pm
Today, there's a large gap between television fans and media companies who aren’t taking advantage of the opportunity to engage their fans on social while they watch the programs. Want to know how Mas...
8 Thought Leaders Reveal their Favorite Resources for Marketing Tips, Tricks and Insights 9 Aug 2013 | 12:01 am
A wise man once said, “If you read what everyone else reads, you will think what everyone else thinks.” Ok... Ok... Ok... I was quoting myself, but think about it. It’s true. How are you going to leap...
Manish Mehta Joins Mass Relevance as Chief Product Officer 6 Aug 2013 | 08:51 pm
I am thrilled to announce the newest addition to our team, Chief Product Officer Manish Mehta! After an exhaustive search, interviewing several top candidates from across the U.S., we found the best f...
Q&A with Erik Qualman on Digital Strategy, Client Relationships and the Future of Social Media 31 Jul 2013 | 12:45 am
Social media has changed the way businesses work, think, and act. It's an integral component of long-term success because it connects brands with consumers. I recently caught up with digital thought l...
5 Converged Media Experts to Follow on Twitter Today! 16 Jul 2013 | 02:53 am
Keeping track of the latest research and findings on converged media is not easy. To help out, we put together a list of five experts on the topic that you should follow on Twitter. In short, these pe...
