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GMail Tabs – Email Marketers Don’t Panic! 27 Jul 2013 | 12:43 am
Feathers seem to have been ruffled by the appearance of the new Gmail tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newslette...
Marketing Myths You Should Ignore 13 Jul 2013 | 07:29 am
Marketing myths are just excuses to not market your business As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing my...
10 Reasons to Create a Simple Marketing Plan 25 Jun 2013 | 04:57 am
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus s...
Small Business Website – Marketing Tool or Technology Project? 5 Jun 2013 | 09:28 pm
How do you view marketing when it comes to your business - an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willing...
6 Marketing Activities to Increase Online Visibility 28 May 2013 | 02:17 am
Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we ...
3 Internet Marketing Tips for Small Businesses 29 Apr 2013 | 04:27 am
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed ...
WordPress Backup Strategy – Which One is Best for You? 16 Apr 2013 | 07:21 am
You know how important your website is to your inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24x7. You also know that building your websi...
SEO Worst Practices – Getting Your Website Penalized 20 Mar 2013 | 04:05 am
In my last post on SEO best practices, we covered the SEO techniques that can increase visibility in the search engine results. Now we will take a look at SEO worst practices that must be avoided if y...
SEO Best Practices – 5 Tips to Get You Noticed 13 Mar 2013 | 03:45 am
A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google's algorithm. In many cases, what previously worked may no lo...
Inbound Marketing – 5 Steps to a Winning Strategy 19 Feb 2013 | 02:11 am
Implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner. By following these five s...
