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Mature Marketing Links of the Week – 8/26/13 26 Aug 2013 | 08:53 pm
It’s hard to believe that the summer months have flown by so quickly. Even harder to believe that another week has come and gone. Here are the top mature marketing news and stories that had people t...
“United States of Aging” Survey Offers Marketing Inspiration for Senior Living 21 Aug 2013 | 06:46 pm
Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and techno...
Mature Marketing Links of the Week – 8/19/13 19 Aug 2013 | 05:56 pm
On this day in 1911, the first around-the-world telegram was sent. Incredible to think of that achievement as we recap the bits and bytes of digital ephemera which caught the attention of mature marke...
Smartphone, Tablet Use by Age and Gender 15 Aug 2013 | 06:30 pm
The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on sm...
Mobile News Reading Increases, Though Print Newspapers Maintain Hold On Seniors 13 Aug 2013 | 06:30 pm
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are...
Mature Marketing Links of the Week – 8/12 12 Aug 2013 | 06:21 pm
Happy Monday! Let’s get right to exploring the top mature marketing tweets and articles of the week. Have something to share? Please note in the comments below. Most Clicked Far and away the most...
Pew: Social Media Adoption by 65+ Seniors Has Tripled In the Last Four Years 6 Aug 2013 | 06:29 pm
Looks like we need to update the chart shared in yesterday’s post! The Pew Internet & American Life Project has released new data on social networking, reporting that now 72% of all online adults are ...
Mature Marketing Links of the Week – “Dog Days” of August already? 5 Aug 2013 | 06:02 pm
How did that happen? July is suddenly in our rear view mirror and we’ve begun hurtling through August. Here are some links to mature marketing resources and insights that can help you no matter what y...
Mature Marketing Links of the Week- 7/29 29 Jul 2013 | 06:51 pm
It’s hard to believe it is almost the end of July. Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest. Have something to add to the ...
Content Marketing: Conversations not Campaigns, Empathy not Email Blasts 24 Jul 2013 | 06:19 pm
Take-aways from the July 23 Marketo JumpStart Tour There’s a stereotype that New Englanders like to talk about the weather, so I won’t mention the torrential downpour I drove through on the way to th...
