Mcginncompany - mcginncompany.com
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The Start-Up Letters: Starting 7 Jun 2013 | 08:18 pm
Everyone has an idea, a desire to do something different, not just with a product or service, but with their life. You have your talents,... Read more → The post The Start-Up Letters: Starting appear...
BRANDING VELCRO 26 Apr 2013 | 12:51 am
With brands, so much is determined during the first second. Now what? Consider the function of Velcro— it creates a strong bond between two objects.... Read more → The post BRANDING VELCRO appeared f...
Brand Love: Humor 19 Apr 2013 | 01:20 am
The assumptions surrounding humor and what using it may do for a brand are correct. Communicating through humor increases brand liking, attention, and captures greater... Read more → The post Brand L...
Brand Love 13 Apr 2013 | 02:03 am
Many brand managers often make the mistake of assuming that the pathway of Brand Love mirrors the process of interpersonal love. There is no such... Read more → The post Brand Love appeared first on ...
Cognition 8 Apr 2013 | 04:10 am
“Processing language is the last interpretation the brain makes, because it requires the most effort cognitively. Shape and color attract the attention of the consumer,... Read more → The post Cognit...
Eye Movement 2 Apr 2013 | 02:54 am
Humans move their eyes in very predictable patterns, but also want to find solutions to their needs first. So why does this matter? Designers and... Read more → The post Eye Movement appeared first o...
Eye Movement 2 Apr 2013 | 02:54 am
The consumer’s visual pathway becomes increasingly sensitive to a specific set of relevant stimuli, when this desired set of information enters the visual field, the... Read more → The post Eye Movem...
Brand Love: Humor 6 Dec 2012 | 09:27 pm
The assumptions surrounding humor and what using it may do for a brand are correct. Communicating through humor increases brand liking, attention, and captures greater amounts of cognitive resources. ...
Branding Velcro 14 Sep 2012 | 03:48 am
With branding, so much is determined during the first second. Now what? Consider the function of Velcro— it creates a strong bond between two objects. That's what a relevant brand creates between cust...
Make shift photo shoot 14 Sep 2012 | 12:33 am
It was 4:00 and she had to be at a gig in 30 minutes. There wasn't time to scout out a great location or mess with the lighting. We just had to adapt quickly and make things happen. Luckily we always ...
