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Mobile Results Insufficient Consider DRTV 5 Oct 2011 | 02:10 am

A common objection with a well planned and executed mobile campaign is the results were insufficient.  Plus, dedicating additional resources to try and improve upon the results would almost be irrespo...

DRTV & SEM Success Stories 5 Oct 2011 | 02:05 am

Interested in delving deeper into how the companies listed in the article (Mobile Results Insufficient) achieved those astounding results?  Click on the company name to access or download the success ...

Enhance PPC Results 5 Oct 2011 | 12:59 am

The following case is how one company improved their direct response results by incorporating a text call-to-action into their ad words campaign.  With the popularity to Quick Response codes in print ...

Author’s Movements 5 Oct 2011 | 12:59 am

With more than 7 hands-on years in mobile marketing, it is still my passion to share my knowledge and experience.  However I have recently accepted a new position in Tampa, yes how cool is that, with ...

Mobile Applications are easy to use 6 May 2011 | 08:13 am

Many customers get hung-up before they even begin because they need to learn a new system to run all their mobile marketing initiatives.  Over the past 3 years, application providers have developed ea...

Text Messaging in the Aisle 30 Apr 2011 | 04:36 am

Results with mobile in a retail shop, grocery or convenience store are easy to come-by in the aisle.  Consider matching an item in your store with a complementary product or suggestion that your custo...

Why Retailers Struggle to Connect with Customers via mobile 26 Apr 2011 | 07:45 pm

Retailers find it challenging to connect with customers via their mobile devices.  One obvious issue is most are over complicating campaigns even though customer expectations are fairly low since thei...

How to make your business visible on mobile devices 17 Apr 2011 | 05:47 am

When your customers are searching for your company using their GPS, tablets or cell phone make sure your company information is available and as easy to find as if they were searching on their compute...

Mobile Learning Enhanced 24 Mar 2011 | 02:50 pm

We are all familiar, and likely from personal experience, with the statistics that people forget a significant percentage of what they have learned  even within the first 24 hours after their course. ...

Text Message Marketing versus Mobile Marketing 22 Mar 2011 | 03:42 am

This post explains the difference between text message marketing and mobile marketing.  I am often asked this question and thought to provide clarification if you have been stumped by what you read in...

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