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The Changing World of Moms 25 Jul 2013 | 03:25 am
I’m a big believer in research and hard numbers as legitimate indicators of trends. Recently, I’ve been reflecting on how demographic studies have identified so many changes in the world of moms since...
Are Dads the “New Black”? 27 Jun 2013 | 08:09 pm
Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of th...
Female Household Breadwinners: Delving Deeper Into The Numbers 4 Jun 2013 | 08:30 pm
You probably saw the headlines last week about the news that women are the sole or main breadwinner in 40% of U.S. households, according to recent Pew Research Center analysis of data from the U.S. Ce...
Moms and Technology: What Marketers Need to Know 14 May 2013 | 03:00 pm
We know that moms are 20% more likely to use social media than the general population. They’re also highly represented on Twitter, Facebook, and Pinterest and are more likely to use mobile devices to ...
What Does Mom Really Want This Mother’s Day? 2 May 2013 | 11:39 pm
Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What ...
Social Media Moms Report 25 Apr 2013 | 07:27 pm
We know that moms are immersed in social media, but BabyCenter’s “2013 Social Mom Report” confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general...
Moms and Travel: Survey Results 25 Apr 2013 | 03:00 pm
Planning a summer vacation? If so, you’re not alone, according to the findings from a new “Moms and Travel” survey of 275 moms. Disney World and Disneyland topped the list of destinations where moms w...
Marketing to Moms: 25 Years Later 22 Apr 2013 | 07:00 pm
These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the...
Mind Your Digital Manners 12 Apr 2013 | 01:06 am
Is it rude to leave a voicemail message? What about texting during a dinner party? Is it okay to send someone a LinkedIn request even if you barely know them or “friend” your boss on Facebook? In this...
Social Content: What Makes People Share 11 Apr 2013 | 12:12 am
Think about the last news story you e-mailed to a friend or shared on Twitter or Facebook. Was it a tragic news story about the devastation caused by an earthquake? Or was it a feel-good story about a...
