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Top 5 Mistakes Bloggers Make With Their Email Marketing Campaign 21 May 2013 | 01:36 pm
The key to your blogging success is based on building solid relationships with your audience. However, many bloggers make major mistakes when it comes to their email marketing campaigns. These mistake...
Visualizing the Magic of Autoresponders 2.0 17 May 2013 | 12:51 pm
Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the produc...
How to Upsell with Email 14 May 2013 | 11:01 am
Every good retail shop salesman knows that the item people come looking for isn’t always all they need or what they end up buying. And an upsell to a higher priced or additional product is worth sugge...
“3 Little Words” That Build Business Relationships 9 May 2013 | 12:59 pm
It’s me — again! And I have a question for you. What do romance and business have in common? Let’s see . . . both involve building a relationship, both require courtship, and both require that someone...
Open This Email for Free Beer: Deceptive Subject Lines 7 May 2013 | 04:04 pm
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it’s Friday ...
Case Scenario: Autoresponders for Daily Deals 6 May 2013 | 01:59 pm
For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even de...
GetResponse brings you live video of the Email Insiders Summit! 30 Apr 2013 | 10:20 pm
Twice a year email marketing thought leaders gather with senior marketing people from the world’s biggest brands to do some serious mind-sharing at the Media Post Email Insiders Summit. It’s always a...
How Birthday Emails Bake the Cake 30 Apr 2013 | 12:03 pm
It’s relatively easy for a company to set up a Birthday Email campaign. All you really need is a great idea for the content of the mail, the birthdate of your newsletter subscribers and an email tool ...
5 Email Tips for Do-It-Yourself Copywriters 25 Apr 2013 | 12:56 pm
A few years ago, readers were loyal to their newspaper. One reason was scarcity — often a town had only one newspaper. The same held true for early email newsletters. But today’s readers have options,...
6 Email Marketing Spring Cleaning Tips 22 Apr 2013 | 03:53 pm
Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch … Rea...
