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NextMark Now Enables Private Deals for Direct Ad Buys 23 Aug 2013 | 05:00 pm
NextMark today unveiled new features in its Digital Media Planner tool that enable media planners to record and utilize private advertising deals when creating their media plans. Keeping track of spe...
The Unexploited Middle 22 Aug 2013 | 02:18 am
Programmatic Direct technology will make it easy for the demand side to exploit this rich pocket of quality inventory. I recently sat through some great presentations on “programmatic direct” media b...
We’re hiring: Bookkeeper / Office Manager – Hanover, NH 21 Aug 2013 | 07:58 pm
Would you like to join the NextMark team to help with accounting and office management? NextMark has a new job opening in its Hanover, NH headquarters that can be either part-time or full-time with a ...
A Contrarian View of Programmatic RTB 8 Aug 2013 | 02:14 am
Online display would be like this, if branding metrics took profit into account. I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of Appnexus , the notion that a...
Complexity is the Digital Ad Agency’s Best Friend 25 Jul 2013 | 02:07 am
Agencies are afraid of change, but change always happens. Is your manual workflow a “red stapler?” I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue...
Stealing Some of Microsoft’s Ad Tech Market Share 4 Jul 2013 | 02:03 am
When you think of advertising technology in the display space, the first names you’re likely to think of are Google, PubMatic, Adobe, and AppNexus. But Microsoft? Not really top of mind, unless you ar...
The Elephant in the Room: Agency Compensation 28 Jun 2013 | 07:23 pm
This article originally appeared in The Makegood. Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media pla...
NextMark Now Enables Private Marketplaces for Direct Ad Buys 28 Jun 2013 | 05:47 am
The latest release (version 2.2) of NextMark’s Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available, i...
The Happiness Gap 28 Jun 2013 | 02:26 am
Today, I presented “The Happiness Gap” at Upstream Group’s Seller Forum. What a great way to spend the day! I highly recommend the Seller Forum for anyone in a senior position in digital ad sales. Dou...
Let’s End the Human Trafficking in Digital Media 6 Jun 2013 | 07:17 pm
This article originally appeared in The Makegood. In the envisioned world of “programmatic direct,” computers buy all digital media automatically with astonishing efficiency and without human interven...
