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Destination Marketing on Social Media 14 Jun 2011 | 05:13 pm

Tourism in Australia is doing it tough at the moment. Not only has the GFC knocked the wind out of our sales, the skyhigh US dollar is making us an expensive destination. Because of these, and lots of...

Daintree Discovery App 10 Jun 2011 | 12:33 pm

Lately I’ve been delivering lots of social media themed workshops with DEEDI aimed at helping small business find their footing in this new social landscape. One of the things that I *love* is the RSS...

Social Media for Business 24 Nov 2010 | 08:47 pm

Social media is a hot topic on the lips of all business owners! Many are wondering how to best utilise social media as a marketing avenue. If you’re thinking about this too, come along to my Social Me...

Seal Hunting in New Zealand 22 Dec 2009 | 12:21 am

Unlike Kaj who is here for the penguins, I am here to hunt seals. Not in a Canadian club baby seals kind of way, but to photograph them. We’ve had great success finding the New Zealand fur seal, but t...

Blue Penguins in Oamaru 15 Dec 2009 | 04:29 pm

It’s really cold outside. Not just a little bit cold. It’s bitter, but without snow. I think the wind chill factor is -15C. But despite the icy outdoors, we’ve still managed to get sunburnt! We spent...

Auckland for a Day 10 Dec 2009 | 06:13 pm

Today is our only full day in Auckland, so we picked up some of those ‘Auckland in 24 hours‘ style publications and weeded out most of the options as self-promotion advertisements. We’re staying on A...

Destination Revealed: New Zealand 10 Dec 2009 | 05:32 pm

I’ve discovered a secret is hard to keep once you’ve told several hundred people. Even though they too know it’s a secret, it’s easier for them to slip up than it is for oneself. For Kaj who rarely p...

SmartCompany Web Awards 30 Oct 2009 | 04:17 pm

There’s not enough website awards in Australia with credibility, but SmartCompany have just held their inaugural SmartCompany Web Awards which shows some outstanding contributions from the Australian ...

Improving Website Readability 30 Oct 2009 | 12:12 pm

It’s rare I receive an email newsletter that I pay close attention to, but the team at Returnity sent out a great one this morning, which perfectly highlights the points they were trying to get across...

Destination Marketing Web Strategy 15 Sep 2009 | 05:36 pm

Today I attended a TTNQ function to explore the newly created digital strategy blueprint for the marketing of Far North Queensland through online channels. The comments were generally positive, and th...

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