Remember: copywriting sells 27 Aug 2013 | 01:09 pm

How Not to Sell 20 Aug 2013 | 01:49 pm

This goes for copywriting, advertising, marketing, customer service and pretty much everything else. Via The Oatmeal.

Portfolio 19 Aug 2013 | 09:25 pm

Recently, I’ve been freelancing for clients like Audi, Brown Thomas, Maxol, Stena Line, Abbey Insurance, Lexus, AIB, Charles Hurst, NI Cancer Fund for Children and Mauds Ice Cream. Here’s some of my w...

Script Writing 19 Aug 2013 | 08:30 pm

Here’s a short documentary about the 2013 Bangor Mod Weekender from Afromic Productions. I was delighted to help out with the script on this project, exploring the mod scene in Northern Ireland: Click...

Texting isn’t killing language – it’s just a different one 28 May 2013 | 01:40 pm

Great TED talk from John McWhorter…

How a one-track mind helps your business 28 May 2013 | 01:37 pm

Sooner or later, your company will need to come up with an advertising message. All companies start with the same question: “How can we get as many people as possible to choose us?”. They set out to a...

Press Releases 25 Sep 2012 | 03:53 pm

Funny Money Prints needed to tell everyone about their new online business, and asked me to put together a message to get people’s attention. Press releases are tricky because, although you want to sh...

Scripts 25 Sep 2012 | 12:42 am

GoReport asked me for ideas and a script to promote their software, which helps users write reports faster than ever before. (Animation by David Henderson Design)

Brochures 25 Sep 2012 | 12:33 am

  A college asked me to write their brochure copy in a way that would connect with school-leavers and get the college’s key messages across.

Direct Mail 25 Sep 2012 | 12:26 am

             Northern Ireland Cancer Fund for Children wanted me to write a direct mail campaign, including a leaflet (click to view) and a letter to potential supporters.