Optimine - optimine.com
General Information:
Latest News:
OptiMine has the Big Mo in Paid Search Bid Optimization 13 Sep 2012 | 07:10 pm
The guys with the green eye shades have been locked down crunching the numbers and the report is in: 2012 has been a year of growing momentum for OptiMine Software. From spend under management, to ke...
Meet our team of obsessives at SMX East 4 Sep 2012 | 06:00 pm
Hard to believe, but SMX East starts just four weeks from today. If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions. If you are conside...
Does Bid Data mean Bid Trouble for Digital Advertisers 8 Aug 2012 | 02:00 am
There is no doubt that data is driving digital marketing today and that the term “Bid Data” is the latest in a long line of “Big” cliches. But an interesting thing has happened on the way to the utop...
Forbes: Glory Days Ahead for Google? 3 Aug 2012 | 10:05 pm
So what’s next for Google? After a decade of driving billions and billions of dollars from paid search, Google continues to look for new worlds to conquer, new digital advertising channels to turn in...
What to do in a Digital Marketing Lull 3 Aug 2012 | 01:10 am
Great minds – individually and collectively – think alike. To prove the point one need look no farther than two very important posts published this week in two different publications. Both articles, C...
Prepare paid search now for holiday shopping 30 Jul 2012 | 08:44 pm
I know July will be with us for another day and a half, but that doesn’t mean paid search professionals shouldn’t begin turning their attention to the inevitable arrival of the Holiday Shopping Seaso...
Global Optimization: keyword-level modeling vs. clusters 27 Jul 2012 | 09:00 pm
The last excerpt from “Achieving the Gold Standard in Paid-Search Bid Optimization” clearly established that model-based optimization is superior to rules-based and that, in the world of models, globa...
Paid-search bid optimization: Rules vs. Models 25 Jul 2012 | 09:00 pm
Today we continue excerpting “Achieving the Gold Standard in Paid-Search Bid Optimization”. The last post provided an overview of paid search, setting the table for the discussion of rules-based and m...
Paid-search: Improving financial results through better modeling 23 Jul 2012 | 09:00 pm
“Achieving the Gold Standard in Paid-Search Bid Optimization” was the first white paper published by OptiMine and remains the most widely distributed. One of the reasons for its popularity is the way ...
Keeping the Paid-Search plates spinning 13 Jul 2012 | 10:03 pm
Although we at OptiMine are focused on keyword bid optimization, there are other elements you need to keep an eye on if you want to succeed in arena of paid search. One that ranks near the top of the ...
