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Vague or explicit LGBT campaigns? 30 Aug 2012 | 08:08 pm
Hi everybody, Recently I wrote about the potential of the LGBT target group and about the characteristics which all members of this diverse community have in common. In this post I want to present y...
Continuity ensured for Mexico City’s LGBT Community! 27 Jul 2012 | 05:45 am
courtesy of http:www.manceradf.mx/ Miguel Ángel Mancera, left-wing candidate for head of the Mexico City government, is to succeed outgoing Marcelo Ebrard in the post. After a wide majority vote cast...
How to target the diverse LGBT community? 13 Jul 2012 | 03:32 pm
Hi all, In my last post I pointed out why it is favorable to consider the LGBT community as an own marketing segment. But actually, before thinking about the economic advantages of a target group we ...
Is the Eurovision Song Contest the appropriate platform for an LGBT rights debate? 25 May 2012 | 09:48 pm
Hi all, I am really looking forward to watch the final of the annual Eurovision Song Contest (ESC) this Saturday. As part of the LGBT community the ESC has probably the same meaning to me as the socc...
Why advertisers should target the LGBT community 22 May 2012 | 09:00 pm
Hi all, Last time I wrote about the problematic situation that Facebook is collecting and transmitting information about gay people in secret. Even though advertisers do not tell for what aim they co...
Facebook told me you’re gay! 19 Apr 2012 | 09:57 pm
Hi all, Facebook or other social media channels contribute a lot of benefits to our lives – some of them I discussed in my previous posts. Nevertheless, we have to keep in mind that we are responsibl...
What’s Next for Mexico City’s LGBTI Agenda? 5 Apr 2012 | 05:35 am
It is a clear fact that in Mexico City the LGBTI community has achieved significant rights. By the end of 2009, same sex marriages were approved in the nation’s capital and later the right to adoption...
How gay is Tofu? Gay social media engagement and its consequences on public discourse 31 Mar 2012 | 03:44 am
Hi all, Last time I wrote about the positive impacts of the internet in general for the LGBT community. With this post I want to go one step further and discuss what social media as one part of the i...
Internet means diversification of communication 6 Mar 2012 | 03:22 am
I am David Renner the new digital employee at FH Frankfurt’s office. So I work a lot concerning social media and online trends. To give you a short description: My main task is to support other prac...
Gay-Friendly Is Good For Business 3 Mar 2012 | 03:51 am
‘Being gay-friendly is cheap and good for business’ says the Economist. The recent article featured a list of well-known organisations boasting innovative gay-friendly corporate policies (e.g., Ameri...
