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Market Research Company Adds Consumer Insights Expert 27 Aug 2013 | 09:14 pm
Market research and consulting firm The Marketing Workshop (MW) has recently announced a new addition to its market research team. Randy Kosloski will be joining the firm as a Senior Account Manager. ...
Scale Basics: Labels and Points on Likert Scales 27 Aug 2013 | 03:45 pm
Asking questions is the crux of what we do as consumer and B2B market researchers. Hopefully we are asking the right questions. Just how those questions are asked has major implications on the type of...
Opportunities in the U.S. gain momentum 27 Aug 2013 | 03:00 pm
Over recent years, there has been – understandably – much focus on the opportunities offered by emerging global markets. One country which may have been overlooked during this time is the United State...
A/B Testing: 1 word will unclog your conversion testing 27 Aug 2013 | 01:01 pm
In this MarketingSherpa Blog post, learn about the most essential word in a research question, "which." This word, as explained in the newly released MECLABS Online Testing Course, will allow you to c...
Why Conjoint Analysis Results Don’t Always Match Reality 27 Aug 2013 | 02:09 am
Over the past year I have been involved in several conjoint studies either for price or feature optimization or both in which clients are faced with many unknowns and struggle to reconcile the researc...
Employee Retention is the New Black 26 Aug 2013 | 04:56 pm
When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the...
Why Cultural Stuff Matters 25 Aug 2013 | 11:00 am
Culture speaks to us of our identity, our relationships and our behaviours. It drives and shapes our needs and wants. Yet as researchers, we rarely bother to look into this cultural world: the place w...
Big Changes Expected Among Top Rewards Programs in 2014 – Loyalty Redefined by Canadian Retailers 23 Aug 2013 | 08:07 pm
This article is Part 3 of my series titled “Loyalty Redefined by Canadian Retailers”. Please take a moment to read my previous articles in this series about Canadian rewards programs; Part 2 – “The Be...
Crosstabs 101 23 Aug 2013 | 04:41 pm
Survey research, be it consumer or B2B market research or a survey applied to other disciplines, is inherently multi-dimensional. Seldom are the questions we ask sufficient to solve the problem when v...
Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa 23 Aug 2013 | 01:01 pm
Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, Justin Bridegan, Senior Marketing Manager, MECLABS, learned a couple of things he tho...
