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Another One of My Embarrassing Publicity Episodes 26 Aug 2013 | 04:52 am
Last time I was talking about taped radio interviews and their value. I said I’d tell you a funny, embarrassing and informative story about taped interviews. Here goes. Years ago I did a taped r...
Should You Ever Agree to Do a Taped Interview? 23 Aug 2013 | 03:24 am
When you do interviews with radio stations, they will either be live or taped. If they are live, the words you say will immediately go out on the air (probably with a 7 second delay in case you say s...
This Is My Most Embarrassing Publicity Episode! 23 Aug 2013 | 03:15 am
In my last post I promised to reveal my most embarrassing publicity episode (yep, I have them too). Well, here goes. All the grim details. Plus I’m going to let you in on a little secret. ...
Here’s Why You Should NOT Do Media Interviews 20 Aug 2013 | 03:07 am
In the last part of this series I promised to tell you why you should *not* do media interviews. I’m going to keep my promise right now. Frequently (far too frequently actually) we get phone call...
How to Use Postcards to Get Publicity – Part 2 17 Aug 2013 | 02:57 am
Let’s talk publicity and how you can turn it into cash in your bank account. In the last part of this series I talked about how to use postcards to get publicity. Here are a few more cheap, easy,...
How to Use Postcards to Get Publicity – Part 1 14 Aug 2013 | 02:51 am
When most people think about sending out press releases, they typically think of printing out the release on 8 1/2 x 11″ paper and either mailing it or faxing it to the media. I have no idea why, ...
Would You Do a 2-Hour Radio Interview? Part 2 11 Aug 2013 | 02:45 am
In the last part of this series I warned you about accepting invitations to be on radio talk shows for more than one hour. I told you about the dangers and how it could completely kill your opportuni...
Would You Do a 2-Hour Radio Interview? – Part 1 8 Aug 2013 | 07:45 am
A talk show host calls you in response to your press release. He wants you on his show. He was so impressed with your press release (after all, you followed my system) that he wants to know if you w...
Here’s Exactly How to Put Together An Irresistible Offer for Your Products 5 Aug 2013 | 07:38 am
It’s critical to know how to sell whatever it is you have to sell using publicity. Let me explain in detail and give you an example you can use as a model. Publicity is going to open the door ...
This Story Went Out to 4 Million People! 2 Aug 2013 | 07:35 am
The success stories from people using my publicity kit keep coming! The best this week came from Jay Kamhi. Jay got a 2-page spread in Weekly World News (circulation approx. 4 MILLION!) for his “Tra...
