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Briefing for Participation 3 Jul 2012 | 12:44 am
For good or ill, most campaigns today want consumers to participate with them in some way-even if that participative act is as a simple as a like, a share or a vote. We may well debate the commercial...
Digital disruption: the rebirth of marketing? 13 May 2011 | 03:31 am
Marketing is probably one of the most devalued and derided words of our time. So much so that it’s seldom seen in the blogosphere without some kind of expletive attached. Ranting aside, you’ll consist...
Conversation, discovery and reputation: tools for navigating the age of abundance 17 Mar 2011 | 10:54 pm
Contemplating the extraordinary wealth of ideas and inspiration coming out of this year’s South by South West Interactive, it struck me that while they initially seemed disparate (visualizing music li...
From selling to sharing 23 Feb 2011 | 02:45 am
One of the most powerful and disruptive aspects of the web is its ability to facilitate low effort, large scale sharing. In the beginning the primary disruption came from our new-found ability to shar...
Planning for Participation 8 Feb 2011 | 11:33 pm
There are seven words that make my heart sink these days more than any others. No, they’re not “high heels are bad for you: fact”, or “there is no chocolate left for you”, but: “then people can upload...
From consumer insights to network insights 11 Dec 2010 | 02:02 am
Why it’s time to stop thinking about the consumer and start thinking about the network. Two things happened this week that made me realise just how redundant it is today to think about a single, indi...
Game over? When play becomes mechanical 25 Nov 2010 | 10:52 pm
It doesn’t seem so long ago that gaming mechanics were the hottest thing on the web. The advent of Foursquare and the juggernaut that is Farmville alerted the world to the potential of simple, social...
Why saving display matters 13 Oct 2010 | 11:44 pm
It’s news to no-one that on-line advertising is in a truly alarming state. Every quarter brings frightening statistics on the revenue shift from display to search and social and on the precipitous dec...
