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Huge Opportunity: Orphan Owners 6 Aug 2013 | 09:54 pm
When car owners either trade their vehicle for a new one or add a vehicle to their household fleet, 55-60% of them choose a vehicle from the same corporation as their existing vehicle. But what about ...
Domestic Automakers Gain Car Share 1 Aug 2013 | 09:15 pm
There is mounting evidence that the three "domestic" automakers, long known for their strength in light trucks, are turning out more competitive cars and that consumers are noticing. New retail regist...
Is there any Logic to Argentina's Auto Market? 22 Jul 2013 | 08:47 pm
If you follow my posts, you have read that there is not much logic in Brazil's automotive market (if not, you can follow the link at the bottom of the blog). Today, I will show that neighboring Argent...
Premium “Sweet Spot” - Small Crossovers 17 Jul 2013 | 01:06 am
The "sweet spot" in the U.S. premium new vehicle market right now, at least from a volume standpoint, is the compact crossover category. Small luxury CUV registrations have jumped almost four-fold ove...
OEM U.S. Branding Strategies – Chrysler Goes Its Own Way 13 Jul 2013 | 12:18 am
At the brand level, the structures of the U.S. marketing and sales operations of all the major automakers are similar with the exception of one. The OEMs operating in the U.S. have one dominant make a...
Is There any Logic to Brazil's Auto Market? 9 Jul 2013 | 09:21 pm
Several protests took place in Brazil during the month of June. Everything started with public transportation fares that were increased, although the increases were less than $0.10. And even after the...
Exports Hurting Production in Brazil 26 Jun 2013 | 12:53 am
Tax incentives were very effective in 2012 and helped Brazil reach a new sales record of 3,573,076 light vehicles. With this success, Brazil remained the fourth largest automotive market in the world,...
GM and Ford Gain Share in Growing Sub-Compact Segment 21 Jun 2013 | 12:46 am
One reason for the improved U.S. market shares for both GM and Ford in 2013 is their rising shares of the non-luxury subcompact car category. GM's share of this segment climbed from 8.6% in 2011 to 14...
Automotive Customer Loyalty - Who's Winning and How? 6 Jun 2013 | 06:34 pm
It's not always about who has the largest market share or the broadest product line. Sometimes repeat sales for OEMs and dealers are fruitful when you're a small player, too. Yesterday, Polk issued a ...
Dynamics of Commercial Van Segment Mirror General U.S. Market 20 May 2013 | 07:39 pm
Just as the U.S. new vehicle market continues to fragment into dozens of segments and hundreds upon hundreds of models, the commercial van segment is splitting into two distinct categories, each with ...
