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Nokia Unveils WhatsApp Phone 25 Apr 2013 | 02:16 am
There has been a ton of press coverage about Facebook Home in recent days. In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone t...
Record Digital Advertising Spend for 2012 18 Apr 2013 | 02:29 am
The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012. Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and....
Pontiflex AppLeads is now AdLeads for Developers 10 Apr 2013 | 09:53 pm
I t’s spring time. Time to do a little cleaning. Homes. Desks. Brand names. Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called A....
Facebook Highlights Ad Performance In Ads Manager Tool 3 Apr 2013 | 09:13 pm
At Pontiflex, we always welcome innovations that help marketers increase the ROI from their campaigns. Facebook released new updates to its Ad Manager – enabling marketers to get a better read on ca....
Google Mobile ROI and FBX: Two Notable Industry Announcements 28 Mar 2013 | 08:29 pm
The last two days have seen two big players make important announcements. 1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sal...
Survey Shows People are Receptive to Tablet Advertising 28 Jul 2012 | 01:27 am
A new study by Interactive Advertising Bureau UK shows that interactive ads have higher response rates on tablets as compared to static ads. According to a Clickz article a respondent of the Interact...
Pontiflex Mobile Sales and Business Development Intern – NYC 26 Jul 2012 | 05:12 am
Are you passionate about smartphones and mobile apps? Do you want to learn more about the business of mobile advertising? Pontiflex is revolutionizing the way ads are served and sold in mobile applica...
Social FollowUp: Automated Social Email for Businesses 24 Jul 2012 | 10:39 pm
As you might have read in GigaOm and StreetFight, Pontiflex has launched a new product called Social FollowUp. The product automatically compiles the most recent and relevant posts from an advertiser...
Smartphones: Up, up and away 24 Jul 2012 | 04:31 am
In addition to providing NFC and an improved Siri, will the new iPhone cure the common cold? A visitor from another galaxy might certainly be forgiven for thinking so. The most wanted phone according...
Mobile Advertising Set to Reach $7 Billion by 2015 19 Jul 2012 | 02:26 am
Mary Meeker recently pointed to monetization being a problem in the mobile world. According to an article in CNET news in-app advertising is set to reach $2.4 billion by the end of the year. A study...
