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Of course you should be cynical about marketing 27 Aug 2013 | 04:40 am
Marketing is too important to be left either to marketers or CEOs –– but for different reasons. Much of marketers’ energy goes into what is popularly known as self-marketing; that is, landing the next...
Harley dealers take part in 110th festivities 22 Aug 2013 | 08:55 pm
Though Harley-Davidson’s 110th anniversary celebration in Milwaukee doesn’t official kick off until Thursday, Aug. 29, many dealers are getting a head start as early as this weekend. A few out-of-stat...
NASCAR team names Shorai as official battery supplier 22 Aug 2013 | 08:55 pm
News release Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, announced a strategic partnership with one of the...
LeoVince distributes Airoh helmets and Vortex Racing components 22 Aug 2013 | 08:55 pm
LeoVince USA recently announced it has become a distributor of the Airoh Aviator 2.1 DOT/ECE helmet and Vortex Racing high-performance motorcycle components. The Airoh Aviator 2.1 has been popularized...
CycleTrader offers new ‘Get Best Price’ feature for dealers 22 Aug 2013 | 08:54 pm
News Release CycleTrader.com, a division of Dominion Enterprises, has released “Get Best Price” — a new option available for dealer inventory listings on CycleTrader. The new feature assists dealers w...
ARI offering free trial of PG&A lookup solution 22 Aug 2013 | 08:47 pm
News release ARI Network Services, a leading provider of website, software and data solutions that help dealers, distributors, and manufacturers Sell More Stuff!, announced that it has upgraded its aw...
5 Tips for powersports startups 22 Aug 2013 | 02:49 am
Starting a powersports manufacturing company can be exhilarating, but there are a lot of success factors to employ. These factors do not necessarily translate directly from other markets. In my 21 yea...
A promotional match made for the movies 21 Aug 2013 | 10:02 am
Kawasaki capitalizes on Disney’s ‘The Lone Ranger’ for Teryx4 promotion In a way, Chris Brull sat a world away from Times Square for Kawasaki’s latest marketing task. Buckman Ranch on the La Tierra Tr...
MIC acts to reduce impactful CARB off-road regs 21 Aug 2013 | 10:01 am
Late last month, the California Air Resources Board (CARB) adopted regulations to control evaporative emissions from off-highway recreational vehicles (OHRVs), including off-highway motorcycles, ATVs ...
Never underestimate the power of fresh blood 21 Aug 2013 | 10:01 am
Most of you are deep into your season. The staff you brought on this spring has had a full-dose of what motorcycle retailing is all about, and they either love it, or have departed. Unfortunately, the...
