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4 Facebook Marketing Best Practices 30 May 2012 | 03:39 am
Running Facebook ads seems easy, right? Just choose the targeting and upload a picture, and now you have an ad. If this is how your company does it, pause everything and read this article. Building a...
Partner Perspective: The Second Screen Phenomenon 25 May 2012 | 03:42 am
Smart phones and iPads may actually help increase TV viewing. In a recently released white paper, JWT discusses this point in great detail—the second screen phenomenon. (For the purposes of this conce...
It’s On! A Television Measurement Dust-Up 24 May 2012 | 05:48 am
The sexy world of television measurement services just got sexier! Finally, a worthy competitor has emerged to take on the monopoly of Nielsen. For years, Nielsen has dominated the TV ratings space an...
Getting More Eyeballs on Your Copy 23 May 2012 | 03:15 am
Like many marketers and PR practitioners, most of my days start with a blank page and a (sometimes daunting) task to write a case study, fact sheet, position paper, news release, speech, blog, news re...
Partner Perspective: Shock Value in Advertising 18 May 2012 | 03:12 am
Time Magazine’s provocative breast-feeding cover created a buzz of debate and conversation across Internet. Some found the shock value of the photograph disturbing and offensive. Others felt the image...
Is Facebook Just a Fad? 16 May 2012 | 09:00 am
Source: Facebook.com An article today in The Christian Science Monitor reports findings from a survey tied to Facebook’s IPO, in which half of Americans say Facebook is a fad. I’m not sure I can coun...
The Web’s Most Comprehensive Seat Belt Site is Here 15 May 2012 | 05:00 am
PPBH, in conjunction with Zero Fatalities and its many partners, just launched the most extensive seat belt web resource ever: Click It Utah. But why seat belts—what’s the big deal? For starters… Yo...
PPBHers Meet Top Dog in Transportation 11 May 2012 | 08:29 am
Stacy Johnson (left) speaks with Secretary LaHood, May 9, 2012 Contributed by Brent Wilhite, Account Supervisor at PPBH How often do you get to meet the top __________ in the nation? The top athlete...
There is No “I” in Team, and the “Me” Should be Avoided 9 May 2012 | 03:38 am
Let me preface this post by saying that I am an admitted baseball fanatic. To mitigate any potential controversy, I won’t tell you who my team is, but I will say that one of the draws of the sport for...
Agencies Join the Reality TV Circus 8 May 2012 | 11:10 am
Image from amctv.com You may have heard about AMC’s new reality show, The Pitch. So far, we’re two episodes in and the cat claws of contempt and disgust throughout the advertising world have come out...
