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Facebook Advertising Excels for Certain Categories 22 Aug 2013 | 08:52 pm
The effectiveness of Facebook advertising has been the subject of numerous debates among online marketers. Some say it’s effective and others say it’s just too expensive. It appears that the truth dep...
Careful Execution Boosts Contextual Ad Results 21 Aug 2013 | 09:00 am
Contextual ad networks provide Web site publishers with the ability to place ads on their sites and get paid when people click on them. Those companies track the content on the page where the ad appea...
Use AdWords Geo Targeting to Keep Budgets Lean 8 Aug 2013 | 09:01 pm
Advertisers will find that AdWords geo targeting is a greaty way to focus their efforts geographically and use limited budgets efficiently at the same time. Just about anyone can have a good reason to...
AdWords Campaign Delivers Efficient PPC 8 Aug 2013 | 03:00 pm
A Google AdWords marketing campaign can be an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a Web site. It can be inexpensive because there is only a $...
Basic Web Design Covers 9 Steps 27 Jun 2013 | 09:40 pm
Sometimes it’s easy to get caught up in what it takes to produce great Web sites and lose focus on what most people can afford or have time to do. Basic Web design is appropriate for the great majorit...
5 Web Design Principles Improve Site Quality 27 Jun 2013 | 02:00 pm
Building a high-quality Web site requires following certain principles of online media design that used to be a matter of opinion. More often they are now based on fact and experience. When print edit...
Social Media Conversion Rate Beats Email Marketing 20 Jun 2013 | 06:45 pm
Social media is worth doing only if it results in converting likes or followers into some benefit for the business. That benefit can be in the form of driving traffic to Web sites, which is one of my ...
AdSense Keywords Improve Revenue Results 20 Jun 2013 | 03:00 pm
Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Keywords create the foundation of the context. That’s why the ad type is called, not su...
Social Followers, Email Subscribers Often Act Alike 12 Jun 2013 | 10:57 pm
Social media followers and email subscribers have a lot in common based on the metrics that are used to track their behavior. More importantly, this behavior applies to how they go from email or socia...
Retail Leads Online Advertising Budgets 7 Jun 2013 | 03:57 pm
The retail sector will lead the way in the U.S. in spending advertising money online in 2013, according to a new report from eMarketer. Total digital ad spending will rise 14 percent this year after i...
