Last week the GoSolo interview was published https://gosolo.subkit.com/decide-for-impact
Decide for Impact helps entrepreneurs in Europe and the US to accomplish their long-term sustainable goals sooner. To do this we focus on inner development habits. The only way to accomplish your long terms goals is to work on the habits that support these goals.
This means I am an accountability coach and work on inner development with entrepreneurs and their management teams, that want to create a sustainable positive impact. They have up to 30 employees in a B2B service environment.

In 2006 I started my business because I experienced the superpower of online marketing and hyperspecialization for companies. Since it was important for me to experience my children growing up, I started working from home using online possibilities. I worked with lots of entrepreneurs on their online marketing and social media to connect with and attract new clients.
In 2018 I choose to shift my business to coaching offline and in person. Having real conversations and learning about their business by asking tough questions.
When the beginning of 2020 COVID hit the Netherlands, I had to shift again. I lost about 70% of my clients and revenue and was pushed back to online coaching. Now I coach online using chat-based coaching via coach.me and virtual meetings with entrepreneurs.
My mission is to reduce social and ecological inequality. I will probably spend the rest of my life working on this goal.
The Inner Development Goals are a great framework that helps companies and organizations to work on Sustainable Development Goals (UN). As part of my mission, I promote and support the IDGs.
I am a habit person, focusing on daily processes with a clear inner compass, that helps me to work on my mission. Stoicism is my operating system, and I am a runner and soccer referee.
Some of the things I am grateful for are, combining happy clients with a happy family. That I am able to divide my days between long-term work and working with clients.
I published 15 books, wrote over 1000 articles, and published over 400 episodes in my podcast, organized events, and started communities.
Opportunities I get to help entrepreneurs work on their long-term goals and see them getting accomplished sooner than they expected.
Picking yourself back up from the floor after difficult moments, again and again. There are only a few people that understand me. Most people are looking for stable work and income. As an entrepreneur, I often feel alone even though great entrepreneurs surround me. The tough calls always come down to me.
Build a business that focuses on making a social or ecological impact. Doing something that matters, that makes you feel you are making a difference will make you happier than accomplishing the next revenue goal.
Support other young business owners. They have the same questions that you had years ago or even last year and are looking for your support.
Create an emergency fund that can support you for 6-12 months without clients. Pay off your mortgage. This will give you lots of mental space and calmness when things don’t go as you expected for a while.
Write down three goals every day that are important to you and your work. Don’t start doing anything new until you finish these three goals, not even social media or your inbox. You can accomplish more than you think in the long term, and less than you expect in the short term. Finishing three goals every workday means you will accomplish 195 important goals each quarter.
Website: https://www.ernohannink.com/ [English]
https://decideforimpact.com [Dutch]
LinkedIn: https://www.linkedin.com/in/ernohannink/
Mastodon: https://mastodon.social/@ernohannink
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Create a Sustainable Positive Impact – GoSolo interview
In this Ask Me Anything, Kendra Kinnison, the CEO of Coach.me, asks me a interesting questions on how I work with clients on coach.me.
In this conversation with we explore:
I love working with coach.me as a habit tracker and as a coach. Helping clients to develop a new habit often has a bigger impact on their lives than just the one habit that we are working on. My first payment from coach.me was $ 25 and after that it was multiple months of about $ 40.
Participating in the HCC training made a huge difference for me. Getting one package up and converting for my target audience, changed everything. Last month, 18 months after that first payment, I got a payment of $ 995.42.
It makes me happy to help clients, and get paid for working with clients from all over the world. The HCC training is of high quality and at a great price for coaches that want to help clients to improve their lives with better habits.
Join me to help people to improve their lives.
Other AMA’s on coach.me and coaching
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Lately, I’ve made and recorded several tough decisions like quitting video, quitting Facebook and Instagram, and saying no to a potential customer.
What strikes me as I record these decisions in my decision book is that I think about them differently and more. Sleeping on it for me has less to do with using system 1 or intuition, but more with finding the arguments to fill in in the decision book.
Why do you want to improve the decision-making process?
In you and me there are actually two people: a person who experiences everything and a person who remembers the events.
The experiencing person experiences everything, every moment, but does not remember anything. The remembering person keeps the memories of events, but does not keep every detail. The remembered self preserves the experience as a story built around the highs and lows.
From The Art of Living Well:
“While the experiencing self is wasteful (it throws almost everything away), the remembering self is extremely prone to mistakes and thus tempts us to make wrong decisions. Because of the appraisal error of the remembering ego, we tend to judge short moments of intense joys too strongly and too weakly in response to these quiet, sustained, non-exciting moments of joy. ”
Rolf Dobelli
Because we remember intense moments, we make choices for the future. A few intense moments with an employee or customer, in combination with the functioning of our brain, ensure that we cannot assess future situations. Our brain is also unable to estimate how long an experience has lasted (duration neglect).
Two or three moments with customers that deliver intense, fun experiences make us forget the long days when we toil to maneuver through all kinds of tricky customer systems and the extra work we put in. Especially when we have experienced the end as positive, we have a good memory of the project. As a result, we say yes to a new application without really thinking. Our experiencing self then runs into the same problems in the implementation as in the previous assignment and wonders why we accepted the assignment.
Or an employee who continuously shows in his daily behavior that he misses a certain core value. Your remembering self especially remembers the euphoric moment of an assignment that he won or delivered. While everyone in the company is bothered by this person’s behavior on a daily basis, which does not change (core value), your remembering self comes up with arguments to keep working with him.
Because of that valuation error that Dobelli mentions, in The art of good living, new projects where you are optimistic about good results for the future attract you more than steadily working on the ongoing projects that are now generating profit. My remembered self skews what happened in an ongoing project. Based on the highlights, I make wrong decisions for the future.
By improving my decision-making process, I pay more attention to decisions and I turn to help to gain other insights that are not necessarily supported by my remembering self.
The decision book is part of this. How does it work?
I use Notion.so as a tool for developing and saving decisions. This is a handy tool, but you can also use a notebook, Word, or something else.
The core is the PMIXA method (Van Osch). Below you can see the parts that I fill in in my decision book.
Here I explain in my own words what the decision is.
What was the background to the decision
What is the original reason for consciously thinking about a decision on this topic?
Emotions play an important role in decisions. The emotions are influenced by many circumstances, such as whether you slept well, whether you are fit and whether you were angry, sad or happy beforehand. If I write down the emotion as I feel it at the time of the decision, I can use this when I look back later in the evaluation of the decision.
Do you have a hunch? What does your intuition say? Also write this down so that you can later review how your intuition develops.
What’s good about it? Consider the pluses of the decision.
What’s wrong with it? Consider the minuses of the decision.
What all comes to mind? Consider alternatives, for example. Also write down the possible costs if you decide not to?
What expectations do I have of a positive outcome of my decision?
What action (s) will I take after making a decision? Who should I inform of my decision?
After making a decision, I post a follow-up on the calendar (for example 3 or 6 months later) to evaluate what I can learn from the decision.
Analyze what can go wrong after making the decision. Then write down how you can prevent all these failure situations. Here you can read about the premortem.
Who can help provide other insights into the decision? Is there an expert by experience? Who can you turn to as the devil’s advocate to reveal potential problems?
I keep my decision book in Notion. If you are also working with this, I have a template for this decision book. Make a copy of the template for your own decision book here.
It takes about half an hour to fill out the decision book for myself, especially when I have taken the space to think about the decision for 24 hours. In the meantime, I have already filled in the PMIXA in my head in the background. By consciously writing everything down now, I can look back and learn from my decision-making process. For example, am I being influenced too much by others or by my emotions?
The outcome of almost all decisions you make is much more linked to luck than to your own expertise. We overestimate ourselves on this point. You have no influence on the environment or how others react to your choice. The only thing you can influence is your own behavior, how you react to the result of a decision. Because I record my decision in the decision book and thereby improve my decision-making process, I deal with the consequences of my decisions in an increasingly balanced way.
That is what I help entrepreneurs with: coaching in the decision-making process, so that they take the right decision step by step, in order to ultimately create a healthy growth engine, so that the company runs naturally. Do you also want to get started with this? Check out Set Priorities For Your Day.
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Improve your decision process with the decision book
In this episode, I have a great conversation with Sanja Tesuc.
You can find and connect with Sanja at:
Sanja is a Transition Coach, Speaker, professional Mentor and Founder of Blue Gerbera. She specializes in coaching young adults finding and actioning their passion.
Sanja’s mission is to enhance human potential through her story, skills, and experience, globally.
Sanja possesses a Bachelor Degree in Human Resource Management, she is a certified Neuro
Linguistic Practitioner and a Qualified Trainer.
Sanja is currently writing a book titled “Born to Bloom” about her life which she will launch in
November 2016 with the aim to inspire others.
I liked the following quotes and remarks from the interview:
Sanja mentioned Wilbert Molenaar, you can reach him at http://www.mindacademy.nl/nlp-trainers/wilbert-molenaar
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Find your passions to help you in life – Sanja Tesuc
In this episode, I have a nice conversation with Lorraine Hamilton.
You can find and connect with Lorraine at:
Using a blend of powerful mindset work coupled with extraordinary communication insights, Lorraine’s clients stand out from the crowd so uniquely and authentically, it’s as if the competition has melted away.
I liked the following quotes and remarks from the interview:
Mentioned people :
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Make the competition melt away – Lorraine Hamilton
In this episode, I have a great conversation with Teressa Fisk
You can find and connect with Teressa at:
Teressa is a Holistic Business Mentor, Food And Wellness Coach, Author of Cookbook ‘Cheeky Wholesome Cooking’, Food Lover and Proud Mumma.
Teressa mentors virtual assistants, as well as startup holistic entrepreneurs like Health Coaches, Yogis, Personal Trainers, and other Alternative Health Providers. Helping them set their businesses up from the tech and admin foundations so that they can attract their ideal clients.
I liked the following quotes and remarks from the interview:
Teressa mentioned Lisa Fitzpatrick, you can reach her at http://lisafitzpatrick.com.au/
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Be yourself and take your own path – Teressa Fisk
In this episode, I have a great conversation with Peter O’Donoghue.
You can find and connect with Peter at:
Peter is an expert in developing outbound sales systems to connect you to hard to reach senior decision-makers in highly targeted business with zero cold calling.
In short, his systems gets you the first meetings with your ideal prospects using a non-sleazy, professional and value-led approach that won’t cause rejection or damage your brand.
Please enjoy the tips and ideas that Peter shares in this interview.
Let’s get the show rolling….
I liked the following quotes and remarks from the interview:
Peter mentioned Kevin Nations, you can reach him at http://kevinnations.com/blog/
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
No more cold calling – Peter O’Donoghue
In this episode, I have a great conversation with Sami Wunder.
You can find and connect with Sami at:
Sami is a certified love and relationship coach and helps women create the relationship of their dreams.
Sami specializes in helping smart and strong women to attract the right man for them and keep him in a forever intimate, passionate relationship. She also supports women, whose man is being withdrawn or passive in the relationship, to bring his attention and presence 100% back to the relationship. That every woman on the planet loves herself and be loved is Sami’s mission, passion, and driving force.
I liked the following quotes and remarks from the interview:
Sami mentioned Mama Gena, you can reach her at http://www.mamagenas.com/
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Just start, says the love coach – Sami Wunder
In this episode, I have a great conversation with Jenna Soard.
You can find and connect with Jenna at:
Jenna is a design fanatic and branding expert. She loves to help you create a brand that is so personal, it will attract all of the amazing peoples that you want to be working with.
She was asked for the University of Oregon and The Forbes School of Business. She taught branding, design, entrepreneurship, for 4 years, all while developing and testing core philosophies on how to take a non-designer and make them design like a professional in a very short period of time.
In 2013, she launched YouCanBrand.com and taught almost 200 small business owners how to design.
I liked the following quotes and remarks from the interview:
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Learn to design the branding for your coaching biz – Jenna Soard
In this episode, I have a great conversation with Kendra Kinnison.

You can find and connect with Kendra at:
Kendra L. Kinnison, MBA, CPA, is the General Manager for Port Royal Ocean Resort and President of PRexcel, a consulting firm serving the hospitality industry. She also provides leadership coaching through Coach.me to help people achieve excellence through habits.
Kendra is able to combine her job with coaching by using coach.me. She coaches on average 2 hours per day and has 80-90 clients. She uses her experience from her job in coaching on leadership and uses the experiences from coaching in her job.
As a final tip in the conversation, she suggests managers and leaders to also start coaching. So they can help others with the experiences of their work.
I liked the following quotes and remarks from the interview:
Post from: Erno Hannink feel free to use the content but give credit to the writer (CC BY/SA)
Combining coaching and a job is possible with this solution – Kendra Kinnison