The secrets to understanding your customers and why Auto Renew is a real No No! 15 Oct 2018 2:14 AM (7 years ago)
As a Commercial Manager for Maxemail at Xtremepush for almost 6 years, you can imagine I have built up some very good relationships over the years. I am regularly in touch with our customers to understand their needs and work with them to put together a new agreement for their forthcoming contract term. Whilst it goes without saying that our customers have a dedicated Account Manager who is in direct contact on a more regular basis than myself, my conversations with our customers are different to the ones that the Account Managers are having, which are more day-to-day and strategy related, I am speaking to them about the contractual and commercial side of the account. I am analysing our customer accounts daily to understand any trends in sending activity, making sure that clients have the right sending volumes for their account and if there is a need for them to upgrade those volumes. This gives me a good understanding of how our clients operate before I engage in a renewal conversation with them, usually 8-10 weeks before the renewal is due. We have always prided ourselves on understanding the needs of our customers using our email marketing platform Maxemail, making sure that they are on the right package for their needs. Often I will be in conversations with our clients increasing their monthly email send volumes as they have been introducing new and exciting email marketing programmes into their strategy. GDPR was expected to have a big impact on the industry, however, I am pleased that the majority of our clients have been incredibly diligent in the way they have been handling their customer data. However, some of our clients saw GDPR as an opportunity to spring clean their data and reduce the overall monthly send volume they required. If we auto-renewed our contracts, many of our customers wouldn’t necessarily be on the right package and may find that they incur unexpected and additional costs for over sending their quota. In my opinion, this isn’t a great way to build and maintain a relationship with our customers. To ensure every customer has the best package for their needs, we made the decision to not automatically renew a contract and would seek a new agreement every 12 months. Throughout our industry, I have heard of other suppliers automatically renewing contract unless written notice is provided. Personally, I find this ludicrous and poor customer service. Time and time again we have new clients joining us stating this as a factor in why they are leaving the incumbent provider. Our policy gives our customers the opportunity to review their current contract, looking at the number of credits they committed to over the last 12 months, the results they generated and what their plans for the next 12 months are. This aids them in making a decision of what they can commit to moving forward and we can provide the best package to suit! I won’t lie, I would love for all of our clients to buy another 200 million email credits every month and spend 50x more than the year before for example, but more importantly, it’s about making sure the client is happy with the package on offer and the level of service, support and positive user experience they get that has them re-signing with Maxemail year on year. This explains why we have an over 98% retention rate on renewals year on year. Our customer embraces the fact of knowing 100% that we won’t just renew their contract and not to speak to them, but welcome the opportunity to engage, understand and agree on a contract that works best for both parties. That, in summary, is the key to a good long retention cycle that will keep your customers coming back year on year. Simple but extremely effective! Contact us for more information about Maxemail or to arrange a personalised demonstration. So why don’t we Auto-Renew?
The post The secrets to understanding your customers and why Auto Renew is a real No No! appeared first on Maxemail by Xtremepush | Email & SMS Marketing Software.
Join Xtremepush at Ecommerce Expo & TFM 17 Aug 2018 1:55 AM (7 years ago)
Xtremepush will be exhibiting at the Ecommerce & Technology For Marketers Event in London towards the end of September. This will be the first event where Xtremepush will be showcasing both their Multi-Channel Marketing Solution and their Email Marketing Platform, Maxemail, that was acquired earlier in 2018.
This must-attend event has a plethora of technology on show and is the perfect location for Xtremepush to highlight their platforms and expertise in multi-channel engagement and analytics to the 12,000 attendees.
Our team will be discussing Web Engagement via Web Push Notifications, In-Web Messaging and Web Inbox, Mobile Engagement including Push Notifications, In-App Messaging, In-App inbox, Social Engagement, Email Marketing and Proximity Marketing.
You can see from our case studies that we enable enterprise brands to achieve maximum return from our platforms.
Tommy Kearns, CEO, Stated “We are extremely excited to be attending this event in London with both our Ireland and UK teams, marking the unity of the business moving forward as one. This event gives us an opportunity to show the market what Xtremepush can offer in terms of a full multi-channel experience and engagement solution as well as our dedicated and incredibly powerful Email Marketing Platform.”
Susan Moran, Marketing Manager, adds “We are thrilled to be showcasing our platform at TFM and Ecommerce Expo this year. We have been working with some great global brands over the last 12 months including Paddy Power Betfair, Pigsback and Funstage, and we are excited to show the UK marketing community how our Multi-Channel Experience and Engagement Marketing Platform can drive engagement, reduce costs and drive revenue.”
The Ecommerce Expo and TFM are being held at the Olympia London on September 27th & 28th. Pre-booked one-to-one meetings are able to be booked via the organisers booking system.
Alternatively, book a meeting with our team via the form below.
We will look forward to seeing you in September.
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Galvanise your Shopping Cart Abandoners with Email 20 Jul 2018 3:01 AM (7 years ago)
We have all abandoned a basket at some point during the checkout process. And undoubtedly there will be lots of reasons why this will have occurred. As a business, simply ignoring shopping cart abandonment is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using automated email marketing campaigns to remind and entice the subscriber to returning to complete the order. Introducing these campaigns to your marketing strategy will enable brands to reduce shopping cart abandonment and help drive revenue. Before implementing a basket abandonment programme, brands first need to identify if they have an issue? And what percentage of your users are abandoning their online shopping cart at the final stages? Below are the average industry shopping cart abandonment rates, how does your business measure up? Statistics from SalesCycle If you are finding that you have an issue with the number of abandoned baskets, don’t panic, you have a massive opportunity to win back these abandoned baskets and drive the users to complete their purchase. It is well documented as to why baskets are abandoned. The main reasons include: How many of these factors feature on your site and are a contributing factor to your abandoned baskets? If retailers are adding extra charges during the checkout phase that are not abundantly clear to the shopper than you are likely to find your abandoned rate will be higher. Keep your pricing simple, clear and fair and you will see a higher purchase completion rate. Offering free delivery? But only for qualifying orders? Again, let the customer know beforehand. Additionally, are your shipping cost out of the norm? For example, if you are shipping a book, that the customer is expecting to be shipped for a couple of pounds/euros/dollars etc. and your site are changing double that, you may find that is a major issue for your customers and they will abandon their online basket. Nowadays there are plenty of different ways for transactions to be completed; Debit Card, Credit Card, Paypal, Giropay, Google Checkout, WePay etc. so it is important for online retailers to embrace the growing trends and accept different payment options available to your customer. If the process is broken, and the customer cannot actually complete the purchase than abandonment is inevitable. Make sure you are checking your process and have a robust system in place to alert you to any issues that occur. Don’t take this for granted. How many steps need to be completed in order to complete the checkout? How obvious is it for the customer to complete the correct area’s? What security measures are in place to make sure that the customer feels safe and is protected? How long does your checkout process take, compared to other competitors? To make the users experience perfect you will need to make sure that you tackle any issues that you have within the checkout process. This links to the User Experience, but I wanted to single this out. How important is it for you for your customers to register and become members? If this is imperative to your business then, by all means, request this before an order can be completed, however, if not, you could give the option to the customer or allow them to checkout as a guest. It is likely that you will still be requesting the same information for the most part. And after the completion of the checkout, you can easily incentivise them to register with an offer. Discover the common reasons to online shopping cart abandonment on your site and look at how you can tackle them head-on. After you have tackled the main reasons as to why your customers abandoning their baskets, you will still find that customer are still abandoning! Don’t panic, you will not be able to completely stop this from occurring, which is why a basket recovery programme is vital! How can online brands re-engage their user in order to complete their purchase? Intelligent Email marketing Campaigns can enable online brands to re-engage their user and drive purchase completion. Email is a big player in the cart abandonment recovery campaigns. Email allows you to send a basket recovery email to your subscriber directly into their inbox at the point of abandonment. The email can be behaviourally targeted to each subscriber individually, containing the details of their abandoned basket and recommendations of alternative products that they might also be interested in. The recovery email can also direct the subscriber back to the abandoned basket so they can complete the checkout seamlessly. An additional benefit of email is that you can create automated campaigns that will send a series of emails to the customer after shopping cart abandonment. This allows online retailers to increase the incentive of the completion through the purchase, for example on email 1 you could remind them what they left in the basket, email 2 you might offer free delivery or a nominal discount and the final email you could go all in and give them an additional discount if the purchase is completed. In order for you to use email to target abandoned shopping baskets, you need to know who the shopper is. This is one of the reasons why many sites will ask for registration before checkout can be completed. Xtremepush are experts in helping brands with basket recovery and re-engaging users across multiple channels. We have work with many companies, including James Villa Holidays and Hungryhouse to help them to drive revenue and increase with shopping cart abandonment recovery campaigns. To find out about out other solutions can help you reduce online cart abandonment, click here This blog post was originally posted on Xtremepush.WHY ARE BASKETS ABANDONED?
Hidden Charges
Higher Than Expected Delivery Costs
Delivery Options
Payment Methods
Technical Issues
Forced Registration
User Experience
Hidden Charges
Delivery Charges
Payment Methods
Technical Issues
User Experience
Forced Registration
WINBACK ABANDONERS!
The post Galvanise your Shopping Cart Abandoners with Email appeared first on Maxemail by Xtremepush | Email & SMS Marketing Software.
Welcome To Our New Home 29 Jun 2018 12:59 AM (7 years ago)
What a week it has been. The world cup is in full swing now all of the group games played at time of writing. And it isn’t just the World Cup that has had our attention this week.
As most of you will know, Emailcenter was acquired by Xtremepush earlier this year, and one of the aims as part of this acquisition was to align the two businesses into one, allowing us to increase our product offering to clients and the wider market.
The brand change is now complete and Emailcenter is now known as Xtremepush. 
This news is incredibly exciting for the whole of Xtremepush as together we have the platforms, expertise and team to provide our clients with the very best in marketing software.
What does this mean for Maxemail?
Maxemail has been the flagship platform for Emailcenter for over a decade and it will continue to be the main Email Marketing platform offered by Xtremepush. With the full integration of the two businesses, it means that we will have more resources available for the development of Maxemail and be able to increase the functionality of the platform moving forward.
What does it mean for the UK office?
Xtremepush is a global Multi-Channel Experience and Engagement solution which now has a firm base in the UK, at the Northamptonshire office.
The UK team will continue to lead the development of Maxemail, while also providing the full multi-channel solution we now have as Xtremepush.
Will you have new people to deal with?
No, you will still be dealing with the same team as always, but you will also have access to additional resources and capabilities from our other teams and platform globally.
What are the future plans?
As one company moving forward we are dedicated to providing our clients with the best experience and engagement marketing technology. What this means is that whether you are looking for a dedicated email & SMS marketing platform or you want to incorporate multiple channels in to your campaigns, we now have a solution available to you.
What are the Multi-Channel options available?
Our multi-channel platform gives you the opportunity to target your online/app visitors, subscribers, and/or customers across a multitude of different channels, including;Website, App, Email, SMS and Social.
This allows you to better understand their mobile and web customers using our in-depth analytics and segmentation engine to drive intelligent engagement resulting in digital and revenue growth. Find out more by visiting xtremepush.com
We are really excited about the future and what we can offer our clients and prospects moving forward. And we are all really looking forward to being fully part of the Xtremepush family. Keep an eye out for future updates.
If you have any question relating to our exciting news, please contact the office on 01327 811884 or email maxemail@xtremepush.com
The post Welcome To Our New Home appeared first on Maxemail by Xtremepush | Email & SMS Marketing Software.
Using Analytics To Your Advantage. 1 Jun 2018 5:24 AM (7 years ago)
Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels.
Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up by actual statistics and results, or do you just run by your gut?
Exploiting the analytical data from the places you engage with your clients will enable you to build a true picture of the customer journey and identify key drop-off points. This will allow brands to amend their touchpoints and re-engage users at drop-off points and drive them further down the funnel.
What sort of Analytics should you measure?
The key things to think about when choosing an analytics solution is what information will help you understand, engage and influence your user, how are you going to use the data and how will it be displayed? The ideal solution will allow you to build a rich user profile based on their behaviour and preferences.
As soon as enterprises understand who their customers are, what they want, what they do and how they are traveling down your funnel, you will be able to build a true picture of your customers. This will enable you to deliver highly-intelligent, personalised messaging at the right stage of the customer lifecycle, which in turn will boost engagement, sales and ROI.
Where do you start?
Imagine you’re a travel company that arranges package holidays. If you knew exactly what your web and app users were looking for, you would be able to tailor communication to them based on this information.
For example, if you know their gender, age, previous bookings and spend, types of location they have been viewing, level of accommodation they are interested in, when they are looking to travel, it would make no sense for you to engage them with holiday packages that would not fit with their user profile. However, using the user profile data will enable travel companies to engage their users with intelligent, targeted messaging.
This process works across all industries, as long as you have a sales cycle with multiple touch points, it will aid delivering sales.
What can you measure?
Profiles
Using a people centered approach to insights and analytics, an analytic platform, like Xtremepush, can help you to understand each of your app users in detail allowing you to create and build highly relevant contextual app engagement campaigns using either in-app messaging or push notifications.
App Insights
By understanding how often your customers visit your app, how long since a geographical area engaged with your app, which areas of your app are the most popular and used, what time your app is most actively accessed; you can deliver your messages with much more relevance and in a timely manner and build your engagement along with it.
Funnels
Stop asking why your app users are not converting and start to understand why. Using a funnel analysis you can see at each stage where and why your customers drop off.
A/B/C/D/E Testing
It’s rare that you will come up with just one campaign that you know will drive the most engagement, so that is why it is important to test your campaigns or elements of a campaign. By using a full split testing system, you can do just that, giving you the insight into what actually works before you launch the final campaign.
Attribution
Do you know where the most success came from in your campaign? Which channel delivered the highest life-time value? Discovering what works the best for you in real time will enable you to make changes to the worst performing, or put more effort in to the most successful and capitalise on it.
Drill Down
Look at how your segments compare against each other. Do you need to spend more attention on one segment than the others, how can you utilise the high performing segments to strengthen your campaign. By drilling down in to the segment you will gain a mass of valuable information, so you can tailor your campaigns to suit each segment individually.
For more information about analytics and how you could use this valuable information to drive your campaigns to greater success get in touch with the team or visit https://xtremepush.com
The post Using Analytics To Your Advantage. appeared first on Maxemail by Xtremepush | Email & SMS Marketing Software.
Driving Mobile Engagement 25 May 2018 5:28 AM (7 years ago)
Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement.
As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels effectively will allow you to communicate with your users at the most beneficial time.
What is a Mobile Engagement Solution?
A mobile engagement solution allows enterprises to directly engage users who have downloaded their app. Mobile engagement channels include; push notifications, in-app messaging and app inbox.
What are the benefits?
Deliver highly targeted and relevant content to your audience at the optimal time enables enterprises to boost engagement, promote products & services and drive ROI. Mobile messaging allows enterprises to deliver personalised, intelligent messaging right to their customers pockets.
Discover how BetBright achieved an increase in monthly app users by over 20% using a mobile engagement solution.
Here are some ideas on how you could utilise Mobile Engagement:
Boost Engagement via Interactive Push Notifications
Engage your app users with interactive push notifications. Alert your users with special promotions or important information that can be fully personalised and relevant to the user. Using an intelligent delivery system, you can send the right message at the right time with scheduled and automated push notification campaigns.
Additionally, using proximity and geo technology, you can send push notification based on when the users enters or leave a specified location, even if they don’t have the app open at the time.
Communicate via In-App Messaging
Engage with your app users by delivering personalised In-App messages based on previous interactions, spend and online behaviour with no Opt-in Required.
Utilising event-driven automation, you can trigger in-app messages to increase the relevancy of your message and drive user engagement. Using inbuilt analytics you can also use your in app messages to drive users who have dropped off a user journey and help pull them back to complete the action.
Target App Users
By implementing an app inbox, enterprises can deliver relevant content to their entire app audience allowing you to target your most valuable app users with special offers, important information or to drive engagement Engaging customers through each stage of the customer journey with personalised messaging enables enterprises to drive key user actions and prompt goal completion like in-app purchases or content download.
By using a high performing message centre core to your App, you should see a 30% lift on average in user engagement.
Maximise ROI
Enable real-time campaign analysis and optimisation to drive app install and post install events with flexible attribution that tracks your marketing efforts to maximise advertising ROI and gain user insight
Implementing real-time attribution analytics helps enterprises to visualise the true impact of their marketing investments and will also enable organisations to make quick decisions based on campaign performance and solely in control to boost ROI.
Drive Footfall
Drive your footfall and increase engagement with redemption offers using push notifications and in app messaging.
How often are your app users actually visiting your bricks and mortar store? You can drive more customers through your doors using a redemption messages. These messages can encourage app users to visit their local store and claim special offers or services which gives your staff key time to interact with your customers in person.
For more information on how a mobile engagement solution can boost your business please contact the team or visit https://xtremepush.com
The post Driving Mobile Engagement appeared first on Maxemail by Xtremepush | Email & SMS Marketing Software.
Multi-Channel – Boost Business With Web Engagement 18 May 2018 6:23 AM (7 years ago)
It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer.
What are the benefits of Multi-channel marketing?
Getting your message out and heard is more challenging when everyone is shouting at the same time about the same things. So if you can start to harness the power of your website, app and social networks, along with mobile and email, together they can produce a incredibly successful marketing campaign.
So what multi-channel marketing can we offer?
Now along with our dedicated email and SMS marketing platform, Maxemail, we are also offering a full multi-channel solution, allowing you to combine all of your channels, including:
Web & App Analytics, Mobile Engagement, Web Engagement, Social Engagement and Location Technology.
This week I am going to be focusing on Web Engagement and how you can utilise this channel.
What is a Web Engagement Solution?
A web engagement solution allows you to directly engage with visitors on or who have visited your website.
This is achieved using web push notifications or onsite notification.
For web push, you require an opt-in from the visitor and, once gained, you can reach them even when they are on a different site. With the onsite messaging, you don’t need an opt-in as you are delivering content directly to them on your website.
What are the benefits?
As explained with web push, you can deliver key messages to your opted-in visitors, so you can alert them of relevant promotions, new products and even re-engage lapsed visitors or target abandoned shopping carts.
Read about how Funstage achieved over 50% higher purchase conversion rate using Web Push
Here are some ideas on how you could utilise Web Engagement
Reduce Shopping Cart Abandonment
Communicate instantly with your website visitors who have abandoned their shopping carts. Using the browsing history of your visitor, you can select the optimal time for this notification to be sent. Using this channel, you can proactively engage visitors who abandon while they are looking elsewhere.
Deliver Personalised Customer Promotions
You know your visitors, so by harnessing your CRM data you can send targeted campaigns to each individual user with a personalised offer, product recommendation or information.
Boost User Retention
Win back your un-engaged users even when then they are browsing another site with personalised messaging including time sensitive offers.
Promote Similar Products
Target those not opted-in for web push with on site promotion of similar products. Display richer, highly targeted content relating to their browsing history.
Real-Time Product Promotions
Use In Web Pop-Ups and serve customised messages to your web users based on their spend, browsing history and real-time web events.
Real Time Triggers
Hit the users at the optimum time, with real time triggers that can target users after they leave site before completing a conversion, when they abandon their browsing activity, after they have been on a page for a set duration or if they have viewed a specific number of pages.
To find out more about our web engagement solution or any of the other channels, contact our team or visit https://xtremepush.com
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GDPR Project Update 16 May 2018 7:03 AM (7 years ago)
Over the last year, like many of you, we have been understanding the impact of the General Data Protection Regulation, due to come into force on 25th May 2018.
This document is to give you an outline of what initiatives we have progressed and put in place, or will be in place by the given date.
Internal Project Team
We established a GDPR project team from staff across the company to provide a variety of experience and skills. This team have been involved in reviewing our internal processes and practices, identifying areas needing change or improvement to meet the project scope. To enhance our understanding and analyse those processes, we also brought in consultancy from an external provider.
The team have produced a number of blog articles, like ‘What is the GDPR?’ and ‘How the GDPR effects you: Consent’, along with documents like our GPDR guide to aid you in preparing for 25th May.
Data Security
Our platforms and networks are securely designed. Security practices include perimeter firewalls, strong encryption, secure data centre premises, access control lists, network monitoring software and staff awareness training. Our latest penetration test by an external expert company was completed at the end of April 2018.
Procedures are governed by recognised standards like ISO 27001 : 2013 registration and Cyber Security certification.
Our data centres, where client data is stored and processed, are in the UK. No data is transferred outside of the EU.
Data held for business processes, e.g. for servicing client contracts, personnel data or sales and marketing activities, has been reviewed and revised where necessary to meet GDPR specification for data held by way of permission or legitimate interest. Privacy notices and marketing subscription forms have also been reviewed and brought into line with GDPR specification.
Maxemail
To enable our clients to better adhere to tighter data control, we introduced a number of enhancements. These are designed to aid client data processes and, where optional, are strongly recommended:
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- Completely Delete Recipient Record and all associated data (read more…)
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- Revised Data Handler Role – to better define who can view recipient data
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- Separated and Removed Standard User Role – for greater granularity of role assignment
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- Added Form Handler CAPTCHA Setup and process handling – for better web form security
- Added auto-deletion of inactive records – to remove recipient records you are no longer communicating with, reducing the amount of unnecessary data you hold in your account. This optional feature allows you to set a time frame where recipient data is permanently deleted when it meets the following criteria:
- Recipient has not been imported in to Maxemail within the selected time period
- Recipient has not been sent an email within the selected time period
- Recipient has not opened an email within the selected time period
- Recipient has not clicked an email within the selected time period
Our staff are only granted access to work with any client data by that client. Access is granted once permission is received via email and is for a limited time as specified by that permission.
Procedure
Having attained ISO 27001 : 2013 registration in May 2017, we have a strong ISMS and procedures. From staff training and system access control to software development and system design, security is at the forefront of every decision.
A Data Processing Provision addendum has been added to our service contracts. This is circulated to and to be signed by all current clients where a data processing agreement is not already in place. This includes the agreement that data will only be processed for the purposes stated by a client within the processing provision and service agreements, with the flexibility for changes to that purpose by authorised persons of that client.
Our Data Protection Policy has been revised to include GDPR references and specification.
Our Data Breach Procedure has been revised within our Business Continuity Plan to ensure it meets GDPR specification.
Conclusion
The details contained in this update should provide enough detail to demonstrate and explain how we have reacted to the changes brought in by the GDPR. If you have any questions about this document or require other information about our approach to the GDPR, please get in touch:
Email: dpo@emailcenteruk.com
Tel: 01327 811884
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Reward Your Customer’s Loyalty 3 May 2018 1:30 AM (7 years ago)
Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs.
“Remember, research would suggest that it costs 6-7 times more to acquire new customers than retaining existing ones…” Source
Loyalty programmes give businesses a competitive edge and improve customer satisfaction.
Examples
- Reward status notifications
- Monthly reward statements
- Repeat order and recommendation emails
- Exclusive benefits and offers
- Event invitations
“87% of shoppers say they want loyalty programmes and 46% say they change the brands they buy to maximise loyalty benefits” Source
If you’re not currently running one it’s worth considering to retain customers and increase their lifetime value.
How to Implement
Use automated emails to trigger messages at specific points of the customer lifecycle. The trigger could be their 3rd purchase, a renewal or even after 2 years of custom. You could also include stages of loyalty, for example. If you want to reward customers differently depending on their loyalty, you can. A simple way would be to include some dynamic content and tailor the offer depending how many purchases have been made
Example
- 2 Purchases – 5% discount
- 3 Purchases – Free Delivery
- 4 Purchases – 10% Discount
- 5+ Purchases – 15% Discount & Free Delivery
Look after these customers and give them a reason to keep purchasing from you rather than your competitors.
Extra Advice
Use personalisation with dynamic content to tailor your emails specifically to each customer. You also want the opinion of your most loyal customers to ensure you continue to meet their needs, so ask for their feedback once in a while and make them feel valued.
For more ideas on the types of emails you could be sending, download our eCommerce Email Marketing Guide
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Marketing Platform for Agencies : One platform to rule them all 9 Apr 2018 8:03 AM (7 years ago)
Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform.
They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing a real headache for the Account Managers as they have to deal with lots of systems and athe slight differences in each of them.
Our conversation was initially around how well our platform works for agencies, with the ability to have multiple clients under one agency space. This gives their clients access and allows for the account managers to manage each client easily within the one system. During this conversation, I realised this could be a perfect blog post to talk about how to effectively manage your client’s email marketing as an agency.
Managing my own email marketing is easy, but if you asked me to start to manage a selection of company’s campaigns, across a variety of industries, I can see how this can become very overwhelming, time consuming and challenging. Plus if we had to manage those campaigns in different platforms you might just hear a few blue words out of my mouth.
Not only are we a provider of the technology to create, send and manage email, SMS and automated marketing campaigns, we are also an agency, managing a number of our client’s campaigns on their behalf, so we really understand the challenges faced when jumping from business to business or industry to industry. This is one of the reasons why our platform is so well set up for agencies, we wanted to make our own lives much simpler and more productive, so we added a number of agency specific features to aid our workflow.
Now there will be plenty of your clients who will be keen to stick with their current provider and have you, the agency, learn and manage their campaigns from there! But what are the benefits for them to move across to a system to make your life easier and potentially make theirs (initially) more complicated.
Better Management
- – using just one system will allow your team to become more efficient whilst also building a relationship with just the one provider instead of having to deal with multiple platforms support and development teams.
More power
- – your clients may be small individually, but collectively they will enable your agency to have more weight within a platform to request additional features.
Reduced Cost
- – The more you send, the cheaper your cost will be, so if your clients are in a lower tier with their current provider, they will be paying more per email or contact, but again, collectively your clients can benefit from the agencies lower price. It is then up to you how you charge it back to your clients, so you have more control there too.
More and more agencies, like 9xb, have been switching to Maxemail to manage their clients campaigns. Find out why and how 9xb switched to Maxemail in our case study or read our guide for swtiching here.
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