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The Coming Consumer Crunch: Why Brands Must Adapt Their Strategy Now 18 Oct 5:16 AM (yesterday, 5:16 am)

The warning signs are everywhere. Inflation continues to erode purchasing power, job market momentum has stalled, and consumers are increasingly turning to credit cards to maintain their lifestyles. Yet many …

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The New Non-Negotiables: Why Free and Fast Shipping Aren’t Optional Anymore 16 Oct 4:57 AM (3 days ago)

If you’re running an e-commerce business in 2025, here’s the reality you need to face: free and fast shipping aren’t perks anymore. They’re the baseline expectation. Giants like Amazon have …

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What Happens to Customer Loyalty When Prices Go Up? 15 Oct 12:02 PM (4 days ago)

Price increases are an inevitable reality for most businesses. Whether driven by inflation, rising costs, or strategic repositioning, the moment you announce a price hike is often met with anxiety. …

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How Brands Should Respond to Negative Social Media Posts 13 Oct 3:03 AM (6 days ago)

A single negative post can reach thousands within hours. The way your brand responds to criticism on social media can either defuse a crisis or amplify it into a full-blown …

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The Risks of Influencer Marketing and How to Pick the Right Influencer 10 Oct 12:16 PM (9 days ago)

Influencer marketing has become one of the most powerful tools in a brand’s arsenal, with companies spending billions annually on partnerships with content creators. But beneath the glossy Instagram posts …

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Is AI Taking Search Market Share from Google? What Brands Need to Know 8 Oct 12:19 PM (11 days ago)

The search landscape is experiencing its most significant disruption in over a decade. While headlines proclaim the rise of AI-powered search engines, the reality is more nuanced—and brands need to …

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The Great Holiday Discount Dilemma: How Brands Are Navigating Consumer Demand for Deals 7 Oct 10:18 AM (12 days ago)

The holiday shopping season has always been a high-stakes game, but this year feels different. Consumers aren’t just browsing for deals—they’re hunting for them with laser focus. Economic uncertainty, persistent …

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Is X (Twitter) Still a Relevant Channel for Brands in 2025? 3 Oct 5:26 AM (16 days ago)

When Elon Musk acquired Twitter in October 2022 and rebranded it to X, the platform entered one of the most turbulent periods in social media history. Major advertisers fled, user …

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