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Hey kids! Buy this! Can marketing to kids be responsible? 22 Jul 2013 | 01:29 pm
Everyone knows soft drinks are bad for your health and teeth, but the biggest soda companies have continued their advertising onslaught, with much of their marketing directed at kids. As a marketer a...
Make it easy, and they will come. 2 Jul 2013 | 12:04 pm
Two and a half hours I won’t get back. That’s what I lost this morning when it was time to move from my preview version of Office 365 to a full version and troubleshoot an error that was freezing me o...
Shifting from reactive to proactive customer service that sells 26 Jun 2013 | 10:15 pm
Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as...
Don’t ask your customer to make creative decisions for you 11 Jun 2013 | 03:46 am
I’m sure their intentions were good. I was just asked by a company we work with to help them select their logo and website via an online survey. They obviously didn’t know what we do around here. T...
Don’t ask your customer to make creative decisions for you 11 Jun 2013 | 03:46 am
I’m sure their intentions were good. I was just asked by a company we work with to help them select their logo and website via an online survey. They obviously didn’t know what we do around here. The...
How one college builds trust by educating prospects 5 Jun 2013 | 11:29 am
Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer...
How one college builds trust by educating prospects 5 Jun 2013 | 11:29 am
Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer-t...
Hey Abercrombie, take your apology and suck it. 23 May 2013 | 09:57 pm
Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. ...
Hey Abercrombie, take your apology and suck it. 23 May 2013 | 09:57 pm
Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. A...
Role Reversal: Perceptions of Men and Women in Advertising 10 May 2013 | 02:20 am
Check out this eye-opening video put together by a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine. They wanted to show how ridi...
