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The Importance of Including Social Media in Email Marketing Campaigns 16 Jul 2013 | 09:27 pm

The Importance of Including Social Media in Email Marketing Campaigns It is 2013. There are no more excuses for businesses not launching email campaigns. In fact, there are no more excuses for busine...

Take All 50 Shades of Gray Out of Your Email Marketing 4 Jul 2013 | 02:20 am

With the web-hopping habits of today’s potential customers, you have got to be clear, concise and compelling.  There is absolutely no room for any shades of gray in your messaging.  You also need to b...

Avoiding Security Breaches with Cloud Computing 28 Jun 2013 | 02:42 am

Avoiding Security Breaches with Cloud Computing You have grown your business and you are expanding your customer relationship management. Your business is all connected on “the cloud” and everything ...

12 New Ways to Stop Your Sales Process from Being an Old Leaky Bucket and What You Can Do To Plug the Leaks 24 Jun 2013 | 04:46 pm

If your CRM software is only used to house contact information about sales leads and current clients, you are wasting money and time.  In fact, any company that is conducting their sales process like ...

Why You Should Put CRM Software at the Center of Your Marketing 20 Jun 2013 | 10:42 pm

In the early days of CRM software the primary goal was to keep track of prospects in the sales process.  Before computers, only sales people with good written records or exceptional memories could mai...

Why You Should Put CRM Software at the Center of Your Marketing 20 Jun 2013 | 10:42 pm

In the early days of CRM software the primary goal was to keep track of prospects in the sales process.  Before computers, only sales people with good written records or exceptional memories could mai...

3 Critical Ways Your CRM Software Can Solve Content Marketing Challenges 4 Jun 2013 | 12:05 am

3 Critical Ways Your CRM Software Can Solve Content Marketing Challenges Everything is changing rapidly. Buyers want to control the buying process. They are drawn to companies that provide extremely v...

Are You Using The Value Equation In Your Selling? 30 May 2013 | 02:53 am

Are You Using The Value Equation In Your Selling? As sales people we are always having it drummed into us that we need to build the value of what we sell and how we sell it. This is absolutely true bu...

Why CRM Software Won’t Be Going Anywhere 21 May 2013 | 02:11 am

Customer relationship management has been around since the 1980’s. The concept is pretty clear. And the benefits to your business should seem obvious by now. There’s an age old saying that goes, “If i...

Accurate CRM Measures to Automate Business Growth 3 May 2013 | 05:23 pm

World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.”  Yet many businesses depend on forecasts and sales systems that are far from acc...

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