Savadra - savadra.net - Deborah Savadra, Freelance Business Writer
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Why marketing to prospects who need you is a bad strategy 29 Jul 2012 | 02:21 am
Why are prospects who clearly need your product or service completely ignoring it? Click through to find out why. (Hint: it has to do with cat pee, cigarette smoke, and a weird quirk of human nature.)
Why your marketing plan needs an editorial calendar 28 Feb 2011 | 06:45 am
Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with a...
How to get referrals from the Mafia 28 Feb 2011 | 06:00 am
Want your colleagues to make their customers "an offer they can't refuse" -- namely, of your services? Collaborate with them to form your own "media mafia."
What eating a sandwich in front of your dog can teach you about marketing 17 Oct 2010 | 01:50 pm
Ever sat at your kitchen table, about to take a bite out of a yummy sandwich worthy of Dagwood, only to look over and see those eyes? You know the ones I’m talking about. They’re big. Dark. A littl...
Why your marketing materials make people go “Huh?” 10 Oct 2010 | 11:46 am
If prospects look over your website or brochure and STILL don't get it, you may be using The Official Style. Fix it with these 3 writing tricks.
How economic bad news can be good news for your marketing 20 Jul 2010 | 01:00 am
In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.
Guest Post: How getting your groceries delivered could make you a million dollar business owner 4 Jul 2010 | 02:31 am
Here's a link to a guest post I wrote riffing on Laura Vanderkam's recent USA Today article about millionaire women entrepreneurs.
Guest Post: Be more memorable at networking meetings 14 Jun 2010 | 10:00 pm
How can you make sure more people remember you after a networking event? Think "Broca's Area." This guest post on Sylvia Browder's blog explains how.
Guest Post: “Tapping the Power of Story in Your Marketing” 20 Sep 2009 | 03:30 am
Friend and colleague Sylvia Browder, the superwoman (Business Coach! SCORE Counselor! Mom to Five Kids!) who’s Project Director at the Women’s Business Center, Inc., has graciously added me as a Contr...
Blog post ideas, part 2: Handling big topics in a series 28 May 2009 | 10:55 am
Got a big topic to cover in your blog? Create a series of shorter posts to relieve reader fatigue and create anticipation.
