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What We’re Reading: Eye for an Eye by Ben Coes 10 Jul 2013 | 12:48 am
At Scratch, we’re pumped that our good friend Ben Coes, international best selling thriller author, released his latest novel, Eye for an Eye just in time for summer. We had the honor of working wit...
Healthcare Social Media Review April 10, 2013: Designing a Healthier Future 11 Apr 2013 | 02:20 am
As I mentioned previously, Scratch signed on to be the host of this week’s Health Care Social Media Review, a program to highlights the top healthcare thought leaders and their insights. Our specific ...
Healthcare Social Media Review: Saving lives through design 5 Apr 2013 | 02:19 am
One of our central passions at Scratch Marketing + Media is healthcare information technology. The #healthIT world is very complex, driven by the urgent need to healthcare reduce costs while improving...
Living with Intention in 2013: Lessons from The Minimalists. 26 Dec 2012 | 10:33 pm
In August, the starter cable in my car broke. It was a humid afternoon, and I had just dropped off some friends after a wedding in New Hampshire. I was five miles away from my house, and by the time t...
Scratch 2012 Holiday Card 21 Dec 2012 | 08:58 pm
To all of our friends, supporters, partners, clients: here’s to finding your ideal quadrant this holiday season!
NYT bestselling author Michael Palmer does it again in his latest thriller POLITICAL SUICIDE 12 Dec 2012 | 11:51 pm
This past October, Lora (principal at Scratch) and I met Michael Palmer, NYT best-selling thriller author at Chili’s in Burlington. When we walked into the restaurant Michael was already seated at a t...
Scaling Digital Health: Reflections from the Connected Health Symposium, #CHealth12 6 Nov 2012 | 01:31 am
A week has passed since the 2012 Connected Health Symposium, a prominent event that brings together a passionate crowd of people working at the intersection of healthcare and technology. What I loved ...
FutureM: Retail technology 29 Oct 2012 | 07:08 pm
Struggling retailers and social media marketers Last Tuesday I attended FutureM, where I sat in on a retail technology presentation and a social media panel. The topics were very different – “The Stor...
Working from home: Everybody wins 25 Oct 2012 | 08:13 pm
We’ve all had those days – rolling out of bed, shuffling to the bathroom, dragging ourselves to the coffee machine for a much needed caffeine kick, and then heading out the door for our morning commut...
ACOs Beyond Medicare: Recap of Let’s Talk #HIT with David Harlow 23 Oct 2012 | 09:17 pm
The term ‘Accountable Care Organization (ACO)’ first cropped up in 2006 during a Medicare Payment Advisory Commission meeting. Initially named by Eliot Fisher, the Director of the Center for Health Po...
