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Insight Innovation Exchange 2013 26 Jun 2013 | 01:44 am
IIEx in Philadelphia was a stimulating event. Innovative researchers and practitioners from across the globe gathered to share, and sell, ideas and inspiration to the industry. I found the energy in t...
Sentient’s Trends and Predictions 2013 13 Jan 2013 | 10:52 pm
Many prediction posts get chastised for being self-promotion pieces, saying that the future of the industry can be found in the products that the writer sells, rather than being serious thinking on wh...
Happy Holidays and here’s a little something for the trouble! 3 Dec 2012 | 10:40 pm
I was standing in the Knave reflecting on how much of a tip I should leave our waitress on our twenty-two dollar check for coffee and tea. While the bill was small and we hadn’t required a lot of serv...
“Do As I Do, Not As I say”: Why Advanced Implicit Methods are the Future of Market Research 3 Apr 2012 | 03:02 am
The “Do as I say not as I do” paradigm may work for Moms and their kids, but when it comes to consumers and marketers, the exact opposite holds true. Marketers should in fact, follow what consumers d...
Webinar: Most Memorable New Product Launch 2011 15 Feb 2012 | 07:25 am
Please see our Webinar on the Most Memorable New Product Launch 2011.
Ten Insights on Successful New Product Launch 8 Feb 2012 | 08:39 am
Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011. www.youtube.com/watch?v=pFqVMrYSveM
Most Memorable New Product Launch 2011 3 Feb 2012 | 07:54 am
Sentient recently partnered with Schneider Associates to conduct the Tenth Annual Most Memorable New Product Launch Survey. The results of this study have been published in USA Today and can also be a...
FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE 19 Jan 2012 | 05:18 am
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavio...
Every Kiss Begins With…? 21 Dec 2011 | 08:05 am
Complete the sentence. Every kiss begins with ____. If you consider yourself a marketing buff or a jewelry aficionado, you probably recognize the Kay Jewelers tagline: Every kiss begins with Kay™. Rea...
Sentient’s Trends and Predictions 2012 20 Dec 2011 | 09:34 am
The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology, Neuroscie...
