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Cross category merchandising 7 Jun 2012 | 03:42 pm
Retailers are increasingly employing cross category merchandising in their stores. Cross category merchandising refers to products from different categories being merchandised in the same location and...
MARI UK…. 7 Jun 2012 | 03:15 pm
The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference points; in order to provide actionable re...
Location and orientation is crucial 13 Apr 2012 | 07:28 pm
In the path of the shopper, location and orientation is crucial for a POP display to be seen. Retail outlets are full of competing brands vying for the shoppers attention and using everything from pr...
The impact of in-store communication 13 Apr 2012 | 06:51 pm
The best way to determine what’s going on in-store is to understand how shoppers interact with products. Shopper interaction can be dependent on the way in which products are merchandised, the messag...
The path of temptation 13 Apr 2012 | 01:11 am
“Temptation Alley” (also known as the Snake Queue) refers to the communal queuing systems found in many retailers which encourage shoppers to engage in impulse purchases. A major advantage of these al...
Don’t under estimate the Power of Packaging 13 Apr 2012 | 12:06 am
Packaging serves as a key communication tool when trying to reach the target market. It plays an integral role in the marketing mix of a product and is considered one of the key elements that grabs t...
Is your Consumer, your Shopper? 12 Apr 2012 | 11:46 pm
Do you know who shops your category as opposed to who consumes your product? For example, if Dad is a loyal Brand X consumer but Mum is the shopper, will Brand X be the brand that is purchased? Even ...
Shopping baskets: An indespensible tool for a retailer 12 Apr 2012 | 11:03 pm
Picture this; a shopper walks through an aisle, hands full to the brim with products, she stops and notices an item on a display that she is genuinely interested in purchasing, however, after a moment...
We have research data on over 70 million shopper interactions… 21 Feb 2012 | 01:21 am
in over 80 categories of European Grocery shoppers.
ClipCam© 20 Feb 2012 | 11:22 am
ClipCam© is a micro camera system for Vision tracking which either fits to a respondents glasses, or is used with plain lense glasses. ClipCam© is connected to a Digital recorder so that everything a ...
