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Who Wins in the Battle of SEO vs. Content Marketing? 10 Aug 2013 | 12:27 am
I’m sure you’ve heard everything from “Content is king.”, “Your content marketing strategy is your marketing strategy.”, “Content marketing will soon put SEOers out of work.”, “Content marketing is th...
Mobile Paid Search and The Importance of Attribution Modeling 31 Jul 2013 | 11:52 pm
In 2013, mobile phones crossed a significant barrier: the majority (56%) of people in the US now owns a smartphone (Our Mobile Planet 2013). In addition, many recent pay-per-click (PPC) studies coveri...
Data Visualization Tutorial: Creating your own Dashboard to Display your Adwords Account Metrics 14 Jun 2013 | 07:29 pm
The Adwords interface is great to check account performance metrics and keyword data at a glance. It can however be hard to get a grasp of how the account is doing when managing very large campaigns t...
The Retirement of AdWords Product Extension Ads 17 May 2013 | 08:17 pm
Google AdWords introduced Product Listing Ads to advertisers in 2012. Google just recently announced that they are retiring Product Extension Ads this month, which are different than Product Listing A...
SEO for Under Three Dollars a Month? No Way! 11 May 2013 | 01:57 am
GoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names. Over the past 6 month...
How to Create and Utilize Personas for SEO 4 May 2013 | 02:13 am
In marketing, a persona is commonly used to gain a better understanding of a certain industry’s target market’s behavior based on demographics, needs and interest. This enables marketers to easily bu...
Google Universal Analytics - What You Need to Know 2 May 2013 | 01:35 am
Google recently launched Universal Analytics which has upgraded the way how data is collected and organized in the Google Analytics account. The change has paved the way to provide a better understan...
Search Engine Optimization For Mobile 27 Apr 2013 | 02:16 am
In a study conducted by Bright Edge, one of the leading online marketing tools, roughly 88% of those surveyed understand the need to optimize for mobile and tablet search. Why is it so important to g...
New insights on mobile based Local search and what they mean for your business 3 Apr 2013 | 02:02 am
Comscore (in partnership with Localeze and 15 miles) and the Local Search Association both released a Local search study that highlights how crucial mobile campaigns have become for local businesses. ...
3 Optimization Tips: Taking Advantage Of AdWords Enhanced Campaigns 28 Mar 2013 | 06:35 pm
It was just last month that Google announced that they were rolling out arguably the biggest change to hit AdWords in years. While the debate continues as to whether these changes are good or bad for...
