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Milk-Bone Ties Social Media To Integrated Canine Assistants Campaign 16 Oct 2010 | 04:26 am
EMARKETER — Del Monte Foods is known for several of its heritage brands, including Contadina, College Inn, Kibbles ‘n Bits, Meow Mix, 9Lives and Pup-Peroni. The portfolio also contains Milk-Bone, the ...
Your Brand On Facebook: TMI? 16 Oct 2010 | 04:21 am
MEDIAPOST — Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin's wife that my cousin had suffered a major heart attack the night before and had open-heart s...
10 Steps To Building Successful Online Communities 16 Oct 2010 | 04:17 am
BLAISE GRIMES-VIORT — Following on from my article "10 key guiding principles for online community building and engagement", here is an overview of the steps you need to follow to build a strong, sust...
Facebook Advertising Will Perform In 2011 16 Oct 2010 | 04:14 am
E-CONSULTANCY.COM — The UK’s online advertising spend increased 10% to nearly £2bn in the first half of 2010 according to the IAB. For the first time the survey estimated spend on social networks, at ...
How To Build A Booming Online Community (Video) 16 Oct 2010 | 04:11 am
MYCUSTOMER.COM — Lyle Fong cut his teeth in the online community space by driving the development of Gamers.com, which would become the number one independent gaming portal. Fong subsequently co-found...
Jim Beam Black Fires Up Online 'Bonfire' 16 Oct 2010 | 04:08 am
MEDIAPOST — Jim Beam Black Double Aged Bourbon is building on its "8 Years Changes Everything" advertising campaign -- which spotlights the spirit's eight-year aging process -- with a bonfire-themed, ...
Pepsi To Emphasize Geo-Social In 2011 15 Oct 2010 | 07:11 am
CLICKZ — The "huge amount of votes" that Pespi Refresh Everything participants have submitted on their cell phones will lead to a heavier mobile emphasis for that initiative next year, according to Sh...
How Much Are Social Media Shares Worth? 15 Oct 2010 | 05:28 am
MASHABLE — Popular event ticketing site Eventbrite used its in-house social analytics tools to study the effects Facebook shares, tweets and other social sharing behaviors have on ticket purchases. Lo...
Study: 64% Of CEOs Not Bothering With Social Media Engagement 15 Oct 2010 | 05:25 am
MARKETING PILGRIM — Weber Shandwick is one of my favorite PR firms because Dr. Leslie Gaines-Ross–its Chief Reputation Strategist–is a kindred spirit, when it comes to reputation management. In partic...
Social Media Program Execution (Report) 15 Oct 2010 | 05:16 am
RADIAN6 BLOG — A strategy is only as good as its execution. No, really. If you’ve come around here a few times before, you’ve probably noticed that we’re huge proponents of social media strategy devel...
