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¿Qué es lo que debemos medir en el entorno del Social Media? 23 Aug 2013 | 12:28 am
Reflexiones según las razones tradicionales de medición en el área de Marketing. Según la última nota que publiqué sobre el “El Origen de las Métricas”, el entorno de los medios sociales, compuesto p...
Infografía IAB Conecta 2013 8 Aug 2013 | 12:10 am
Los días 31 de Julio y 1 de Agosto se realizó el IAB Conecta en el Centro Banamex de México DF. Socialmetrix realizó un monitoreo durante todo el evento dandole seguimiento a las conversaciones que se...
Measuring share of voice with Socialmetrix 5 Aug 2013 | 11:40 pm
In a sense, the Internet is just like the real market – it also has market shares, only in terms of voice. On the Internet, a company’s share of voice is the percentage of all online content and conve...
Martín Enriquez, CEO y Co-Fundador de Socialmetrix en la tapa del suplemento Emprende en Diario La Nación 1 Aug 2013 | 11:24 pm
Martín Enriquez, CEO y Co-Fundador de Socialmetrix fue entrevistado junto al mentor Nicolás Denari, Director de Estrategia del Banco HSBC, a Francisco Murray Co-Fundador de Paez e Ignacio Aquino, Soci...
The future of social relations with the impact of technology 25 Jul 2013 | 09:03 pm
Some people think technology is ruining human lives because of different reasons, such as: taking away our time, creating workaholic people and increasing distances in our social relations. I believe ...
Socialmetrix announce agreement with Amazon to migrate its full infrastructure to Amazon Web Services. 23 Jul 2013 | 07:53 pm
A few months ago our Infrastructure Team started to look for improvements and optimization in our systems infrastructure, as we were adding new technologies to our products. Almost since the company ...
Track your brand’s health, the way you’d track your own. 15 Jul 2013 | 03:38 am
Even though we may not like doing so, people generally schedule regular check-ups to make sure their bodies are healthy. We have a sphygmomanometer for blood pressure, a stethoscope for the heart and ...
Test SentiTweet prototype from Socialmetrix Labs 30 Mar 2012 | 11:34 pm
Check out Socialmetrix Labs web and make a test in Spanish to see how SentiTweet works. As a demo it delivers a feedback of 15 tweets, as a sample of its ability to analyze thousands of tweets instant...
New feature in Socialmetrix Echo: now you can tag! 8 Mar 2012 | 02:02 am
Thanks to the feedback we get from our customers, we are constantly aware of the needs that show up regarding social media monitoring and we use this information to continue working towards offering a...
Marketers can be abandoning techniques that are generating positive results. 8 Feb 2012 | 12:03 am
A note from eMarketer based on an study carried on by the University of Massachusetts Dartmouth Center for Marketing Research reveled that the Inc. 500 fastest growing companies are continuing to incr...
